Attendance keeps going up with each Botanical Gardens concert this summer.
That has Operations Manager Clara Ward feeling pretty confident about the Williams Brothers Band performance scheduled for Friday at the gardens, considering they were the biggest draw of last summer's concert series.
"They brought in the most people last year so we thought we'd better have them back," Ward said. "They were a lot of fun."
All summer the Botanical Gardens has featured a live performance on the last Friday of each month in its outdoor amphitheater.
This Friday, it's time to jam.
The Williams Brothers Band, a jam band originally from California, made its way to the Grand Valley in 2000.
In the past five years, they've become local favorites, playing rock music with a bluesy twist.
The group has been performing together for the last 15 years, and plays at festivals and local venues throughout the Grand Valley. Phillip Williams plays lead guitar as well as the harp, and his brother, James, is lead singer.
They're backed by the Homegrown Boogie Band.
Beer, wine, food, water and soft drinks all are for sale at the Last Friday concerts.
Concert-goers are welcome to bring picnic baskets, blankets and lawn chairs.
So far this year, people have been taking advantage of first-class entertainment at an affordable price, Ward said.
"Each Friday concert has had more people than the concert before," she said. "It's going really well."
Go and Do
Williams Brothers Band
7 p.m. Friday
Western Colorado Botanical Gardens
Tickets: Adults $3, students and seniors $2 and children $1