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January 19, 2012
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BIZWATCH: The Palette

DATE OPENED: Jan. 13, 2012

OWNER: Claire Meil

CONTACT INFO: 205 Colorado Ave., GJ, CO 81501; www.thepalettegj.com; 970-640-8569; thepalettegj@yahoo.com

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Tell us about this new business in downtown Grand Junction: The Palette is a unique art studio where our talented instructors teach a class on how to replicate a featured painting. We have a selection of five classes a week to choose from. Depending on the night and painting, prices range from $25-$40. This price includes canvas, paint, brushes, and aprons.

What's new or exciting about your place? Whether you're an experienced painter or just a beginner, the paintings are easy and fun to do. The prices are outstanding and the atmosphere is very friendly. It's a great place to come together with friends and try something different.

What strategy do you use to differentiate your business from your competition? We are very user-friendly in that there's no pressure to replicate the painting. You have complete creativity in your painting, which allows you to "Uncork Your Inner Artist" and make it your own! We offer private parties (birthday or bridal), and our calendar changes monthly with new paintings.

What philosophy do you follow when it comes to taking care of your customers? We want our customers to be our friends. Our goal is to offer a very friendly and relaxed environment where everyone feels welcome. Although the whole class is painting the same thing, no two paintings will look alike so there is no pressure.

What can your customers expect from you? It is most important that our customers have fun and enjoy themselves. We create a friendly atmosphere where people can relax with their friends and let their creativity take control.

Tell us a little about your background, education, experience: I am currently a student at Colorado Mesa University and will be graduating in May with a degree in graphic design. I have always been interested in the arts, and I feel very fortunate to be able to pursue that passion in such an exciting way.

What events, sales or specials do you have planned or going on right now? For Valentine's Day we are having a special "Paint With Your Sweetheart" class where couples can get a two-for-the-price-of-one rate. This class will be limited to 24 seats, so be sure to sign up early for this great deal!


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The Post Independent Updated Jan 19, 2012 09:55PM Published Jan 19, 2012 09:49PM Copyright 2012 The Post Independent. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.