Date opened: Oct. 1, 2010 Owner: Jake Knighton/Shelli SmithAddress: 2493 US Hwy. 6&50, unit 23, in the Cottonwood Mall Contact info: 970-270-5321, firstname.lastname@example.org---------------------------- What goods or services do you provide?• Olympic weightlifting with a competitive weightlifting team• Strength training• Injury recovery & prevention• Sports performance coaching for any sport• Body specific training for women's competitions (ex: Miss Colorado)• Speed & agility specialized training What's new or exciting about your business? You are receiving specialized coaching at all times. You are receiving individualized coaching that will meet your personal goals. Results are fast and apparent. The areas of expertise are on whole body fitness and health. Freedom from injuries and immobility is a definite byproduct of our training. Everyone benefits, from the novice to the seasoned athlete and there are no age restrictions.What strategy do you use to differentiate your business from your competition? Our facility is not focused on the raw effort you put in, but instead on teaching proper technique in order to maximize results for your efforts. You don't pay for the facility and all kinds of unnecessary gadgets. You receive personalized individual coaching from an experienced top rate coach. Our coach is committed to excellence in himself translating to excellence in your training. Our facility makes top of the line equipment available to our members. We are dedicated to helping people meet their goals and see their potential realized.What philosophy do you follow in dealing with your customers? What can your customers expect from you? Every person is unique and deserving of our very best. We are committed to our clients getting the most out of their training; both physically and mentally. We have definitely developed a sense of community and support among our members. We strive for an atmosphere where everyone feels comfortable and at ease when they walk through the door.Tell us a little about your background, education, experience:KNIGHTON: I was a High School All-American Greco-Roman Wrestler and a College All-American football player. I played on Team USA for football. I am currently a competitive Olympic Weightlifter. I graduated with a Bachelor's of Science with a degree in radiologic technology. I am USA Weightlifting-certified in sports performance. And I have been training/coaching for seven years.SMITH: I have always been active, but in my 40s I started an intense and popular workout with a private trainer. Within two years, I really hadn't made much progress physically and I had acquired injuries that weren't being addressed within the gym environment. Enter Coach Jake Knighton. We started back at the foundation, strengthening the body where weaknesses had developed and working on posture imbalances. Within six months time I felt and looked like a new woman. This didn't just affect my performance in the gym but in my everyday life. I was ecstatic! So to test what had been done for me, my son-in-law, Ryan Burkepile, who had just undergone shoulder surgery and 6 months of physical therapy, was informed by the physical therapist and his doctor that he would never have full range of his shoulder. After six months of working out with Coach Jake, he entered his first weightlifting competition and took 1st place for out-of-state in his division. His lifts required full range of motion. Ryan will testify he is in the best shape of his life. Since opening Praxis East we have seen these amazing transformations time and again.This is such an amazing way of training that we felt compelled to bring it to the public. We have all ranges of members. No one is excluded. We work from where the person is and work toward their personal goals. There is no age limit and you can be the most seasoned athlete, to someone who just wants to feel better for everyday life. Our passion is that people don't have to live with injuries, you don't have to have aches and pains as you grow older. We want people to enjoy their lives and live to their fullest potential. What is the most humorous thing that has happened at your business since it opened, or since you owned it? We have a gym dog/mascot (Gus) in training and he's a puppy... so you can imagine! Do you have a favorite charity or charitable event you support or sponsor? St. Jude's Children's Hospital What events, sales or specials do you have planned or going on right now? One week free training for new and prospective clients. Hosting the USAW certification program for coaching on June 9-10, 2012. We will be hosting Olympic Weightlifting competitions in the future.