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May 24, 2012
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New hire has big vision for local tourism

Creative energy flows anew as Grand Junction Visitor and Convention Bureau's recent hire Mistalynn Meyeraan wets her feet. Her mission: To aid in the design of new marketing concepts in a rejuvenated push to increase Grand Valley tourism.

When Meyeraan heard the GJVCB was seeking a new marketing and PR coordinator, she applied immediately. Raised on the Western Slope, Meyeraan said she knew this was a great opportunity to return to a place she loved. Meyeraan was born in Rangely and graduated from Rifle High School.

"Grand Junction was always the hub for everything we did," she said. "It's very homey to me."

And, after an extensive interview process, the GJVCB invited Meyeraan to join their ranks this month. She will handle all media relations, including press release development, interviews, image, on-site media hosting, and more. She will also assist in the management of contracted agencies for the organization's website, public relations, advertising and marketing.

Meyeraan steps into the GJVCB straight from Colorado's ski industry. She most recently worked for Winter Park Resort as its communications manager. Other positions held include Winter Park Resort's marketing coordinator and the marketing manager for Terra Firma Custom Homes in Winter Park. She studied business marketing at the University of Phoenix.

"I really want to stress how excited and fortunate I am to be in Grand Junction and combining all the things I enjoy into a career - Colorado, outdoor activities, travel and tourism, creativity, writing, and so much more," Meyeraan said. "Not many people can say they truly enjoy their work. I am one of the lucky ones."

Coming from a fast-paced, competitive industry, Meyeraan said she's ready to use her background to help the GJVCB with all its tourism goals.

"Her strong relationships with members of media, knowledge of the travel and tourism industry, and affection for the Western Slope made her an ideal candidate for this position to promote Grand Junction as we enter our busiest time of the year," GJVCB division manager Barbara Bowman said.

Grand Junction is going after more of the pie, Meyeraan said, adding that research, industry knowledge and new ideas will make the valley a top player in Colorado's extensive tourism business.

Creativity isn't always easy, Meyeraan acknowledged, and she said her white board is constantly in use to facilitate lots of brainstorming.

"I'm taking this great marketing plan that was in place when I started, and I'm growing it with my own experiences," she said. "This is a good team to join."

Meyeraan recently relocated to Grand Junction with her husband, Troy, and her dog, Tess.

Meyeraan can be reached at 970-256-4063 or at mistalm@gjcity.org.


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The Post Independent Updated May 29, 2012 12:12PM Published May 24, 2012 06:24PM Copyright 2012 The Post Independent. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.