GRAND JUNCTION, Colo. - The closest Apple Store to Grand Junction is in Denver. But Mac lovers won't have to drive that far.
Simply Mac, an Apple Specialist retailer based in Utah, is set to open a new location in the Rimrock Shopping Center just in time for the holiday season.
Planned for an Oct. 26 opening, the 2,500-square-foot store will be located at 2536 Rimrock Ave., suite 300, in the Qdoba strip mall next to Red Robin.
The first Simply Mac opened in Orem, Utah, in August 2006. Since then, several more Utah locations, as well as stores in Idaho and Montana, have popped up.
"The Apple Store provides a wonderful experience, but there are many customers that don't live near an Apple retail store that want the ability to touch and feel and have a hands-on experience of an Apple product," said Steve Bain, president and co-founder of Simply Mac.
"Grand Junction is a thriving community, (and) it's geographically located close to where our other stores are," he added. "It's a great opportunity to sell and repair Apple products."
Simply Mac sells the same up-to-date, sleek products as the official Apple Store, including the iMac, Macbook, iPod, iPhone, iPad, Apple TV, accessories and more. And unlike other Apple resellers (such as Best Buy, Target and Walmart), Simply Mac is licensed to make warranty repairs on Apple products; they also perform non-warranty repairs for a flat-rate service fee.
In addition, Simply Mac has a trade-in service in which they buy used Apple products in exchange for store credit; these items are resold with limited warranties.
The store will also offer classes under its "Simply Answers" program. According to their website, classes for Mac programs such as iLife, Microsoft Office, and Adobe Photoshop are offered, as well as classes for those new to owning an iPhone or iPad.
Bain said that about half of Simply Mac's customers are buying Macs for the first time.
"We felt the customer demand was there to create a dealer-branded chain of exclusive Apple retail stores," Bain said.
Bain also said the store is hiring for sales and training positions. Applications can be found at www.simplymac.iapplicants.com.
For more information about Simply Mac and the services it provides, visit www.simplymac.com.