Colorado Rockies first baseman Todd Helton has teamed up with Front Range auto dealer Mike Peebles to purchase Columbine Ford in Rifle, according to the Denver Post.
Peebles, who operates Barbee's Freeway Ford and Longmont Ford, partnered with Helton to launch Todd Helton Ford on Monday. However, shortly after noon Tuesday, the phone was still answered with "Columbine Ford."
John Elway is perhaps the most famous example of a high-profile Denver athlete who got into the auto business. Former Broncos linebacker Randy Gradishar also owns a stake in another dealership.
"What makes the biggest difference on whether an athlete can make the transition is if they have a business partner who is astute at the operations side," Tim Jackson, president of the Colorado Automobile Dealers Association, told the Post.
Helton, 39, has one year, worth $5 million, left on his contract with the Rockies. He said he plans to come back in 2013 after a right-hip injury sidelined him this season.