Caitlin Rowcrow@gjfreepress.com

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November 15, 2012
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Grand Junction Visitor & Convention Bureau recently conducts tourism survey

GRAND JUNCTION, Colo. - Results from a recent tourism survey - conducted by the Grand Junction Visitor and Convention Bureau - are in, painting a vivid picture of Grand Valley's traveling visitors. They dine out, they hike and bike, and they enjoy Colorado's Wine Country. And many return, again and again.Here are a few survey highlights:• More than half the people surveyed who visit Grand Junction (55 percent) already live in Colorado, and Texas yields the second highest number of visitors (5 percent).• 41 percent of visitors surveyed have visited Grand Junction seven or more times.• September is the most popular month for Grand Junction tourism, followed by August and then June.• Vacation/pleasure (at 64%) is the most common reason people visit Grand Junction, followed by "wine country" (50%), outdoor activity (29%), festivals and events (27%), business/pleasure (13%), business (11%), and groups/meetings/conventions (4%). Survey respondents were allowed to check all primary reasons that applied to their visits.• Wineries and the downtown area of Grand Junction are the top two attractions for visitors to the area. The Colorado National Monument came in third.• Wine tasting, dining and scenic drives were the top three activities visitors liked to do while visiting GJ (in that order).• Most Grand Junction visitors surveyed (82%) collected vacation information from the web. And the most popular website used for vacation research was VisitGrandJunction.com.• And 59 percent of visitors to Grand Junction have attended a festival or event, with WineFest being the most popular.• Of those people surveyed, 92 percent said a return visit to Grand Junction would be considered in the future.According to survey details provided by Cameron Christopher Thomas Advertising and the VCB, the survey ran from Sept. 13 to Oct. 12 and it captured data from 869 people spread throughout the U.S., Canada, Europe and Asia. The survey was disseminated through the VCB's eNewsletter and social media.The survey was sent to everyone in the VCB's database, VCB spokeswoman Mistalynn Meyeraan said, and those who responded were primarily independent travelers (not visiting GJ on tours or in groups).


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The Post Independent Updated Nov 29, 2012 01:11PM Published Nov 15, 2012 03:17PM Copyright 2012 The Post Independent. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.