The Glenwood Springs Downtown Partnership is seeking funding from both the city of Glenwood and the Downtown Development Authority to assist with the partnership’s general operating and program management costs.
Downtown Partnership director Tom Fleming recently presented his request for $30,000 to come from the city and $15,000 from the DDA to the City Council and members of the DDA board.
“We do feel like it’s a worthwhile investment, and one that helps us achieve our goal to ultimately try to improve revenues to the city by bringing more people downtown,” Fleming said. “Hopefully this is something that can help relieve some of the city’s fiscal concerns.”
The request is pared down somewhat from an initial proposal for $50,000 and $25,000 from the two entities, respectively, after council members suggested that the partnership work to line up more private sector funding.
“This is the first time we have asked the city for funding for our general program budget,” Fleming said, adding that the city has been supportive in funding specific projects, events and promotions in the past.
Last year, the Downtown Partnership received a $5,000 discretionary grant as well as a $4,960 tourism promotion grant from the city. That money went to help support efforts such as the holiday lighting display, the partnership’s building facade improvement grant program, and the Parking Perks promotion during construction of the new downtown library and parking garage, Fleming said.
Council and DDA officials, after a March 6 work session, seemed amenable to grant the funding. The request of the city is expected to be formally considered by council next month.
Fleming said the partnership is hoping to line up the remainder of its funding through individual donations from downtown businesses.
The organization intends to spend most of its $40,000 budget this year on special events and activities, including the “Downtown Fanfare” Fourth of July celebration and five “Second Friday” events from June through October, in addition to the “Christmas in Glenwood” event.
“Those are the kinds of activities our sponsors and contributors want to see happening,” Fleming said.
In addition, the partnership plans to step up its marketing efforts through the use of social media, advertising, retail promotions, and printing of parking maps, business directories and an events calendar.
“Branding downtown Glenwood as a compelling destination in which to shop, play, dine and stay is the overall objective of the partnership’s comprehensive promotion program in 2014,” according to a work plan for the coming year.
“The partnership will work to coordinate its promotion activities with the chamber, tourism board, DDA, the city and others to compliment and reinforce a cohesive message,” according to the partnership’s joint funding proposal.