When Debbie Patrick’s marketing clients at Promotional Concepts heard she was leaving the valley, they weren’t willing to settle for someone else. They convinced her to continue to do marketing for many valley organizations remotely.
“We still get to work with the clients we love working with,” Patrick said.
Patrick, 52, and her daughter Shayne, a first-grader in Carbondale, are moving to Genoa, Nev., to be closer to Patrick’s parents.
“It’s the right thing at the right time.” she said. “Shayne is super excited to have the whole family dynamic.”
Patrick and her then-husband, John, came to the valley in 1993 for “the same reasons everyone does”: skiing, hiking, biking and an array of outdoor opportunities. The cultural element had an impact as well.
“There’s always something going on,” she observed.
Patrick, boasting a journalism degree from San Diego State University and marketing and event planning experience with Robinson Department Store and Ocean Pacific Sportswear, ended up coordinating the fledgling “24 Hours of Aspen.”
Her first year, the event raised $50,000 as teams competed to log the most ski runs in a 24-hour period. By the end of her tenure, the event was pushing $1.2 million in fundraising and involved 800 volunteers. It also put Patrick on the map.
“It really entrenched me in the community,” she observed. “Everybody was involved at some level with that event. I met so many people that I still have relationships with.”
For seven years, 24 Hours of Aspen was the primary focus of Patrick and her agency, Promotional Concepts. When the event had run its course, Promotional Concepts shifted from event management to a full-service marketing agency, working on everything from the grand opening of Glenwood Caverns’ tram in 2003 to the interagency “Communities in Motion” transit campaign.
During the recession, Patrick shifted her focus toward the nonprofit sector, a decision she described as “partially economic, partially heartstrings.” She oversaw the Church of Carbondale’s rebranding as “The Orchard,” organized events for Deaf Camp, helped promote Carbondale Rotary’s annual “The Happening” and worked closely with the Carbondale Chamber of Commerce.
She hopes to find a position with a nonprofit in Nevada. “I’d like to take over 30 years of all this nonprofit experience and just go even deeper into making a difference,” she said.
She and Shayne will load up their dog and cat and begin the long drive June 11. Patrick has already sold her Carbondale residence, which lasted only two days on the market.
Nuria Moya, who has worked with Promotional Concepts for the last six years, will continue freelancing in the area and will serve as a main point of contact in the valley when remote marketing breaks down.
Still, one client observed, Carbondale will be a grayer place without Debbie Patrick.