New Subway set to surface in Silt
March 16, 2014
SILT — A new Subway store slated to open in downtown Silt in July will, along with its offerings of soups and sandwiches, be showing off a new look.
While the outside of the store will look pretty much the same, the inside design will feature "Metro Decor" — an upscale look using stone walls, a stainless steel sign, autumn-toned colors and a black laminate floor.
"Only three or four Subways in Colorado have it so far," said Michael Higginbotham, CEO of Higgy Investments LLC, who is opening the store and currently owns two Subway franchises in Rifle and one in Parachute. "We're getting away from the Tuscany look. This store will be unique and something that a lot of people have not seen."
The 1,500-square foot store will be located on the lot just east of the Go-Fer convenience store and Center Town Homes. Subway developers purchased the lot from Mayor Dave Moore.
Higginbotham approached the board of trustees last fall proposing the opening of the Silt Subway store.
"More than anything, I think this town needs something like this and I want my business to grow," Higginbotham said. "I think it's been a great partnership with the town of Silt and with [planning director] Janet Aluise. She's been top-notch is getting us through all these hurdles."
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The Colorado Department of Transportation (CDOT) is requiring $200,000 worth of improvements to be made to Highway 6 in front of the Subway lot. The town agreed to lend money from its Water and Wastewater Activity Enterprise Fund to the town's Economic Development Revolving fund (EDRF) and for the EDRF to lend money to the Silt Urban Renewal Authority (SURA) to pay for the cost of the infrastructure projects along Highway 6 at the site.
Along with allowing access to the Subway property, the infrastructure changes will include lane changes and right- and left-hand turnouts that will move traffic more smoothly through the downtown area.
"It will also be very beneficial to Go-Fer because [drivers] can do a left-hand turnout and they won't have to go through the roundabout," Moore said. "This should bring additional business into the downtown."
Higginbotham will not be required to pay the $200,000 back.
The opening for the new Subway store is set for July.
In the meantime, the Subway store in New Castle Plaza will see new ownership when it changes hands on March 26.
The new owners have 15 stores in western Colorado, including Grand Junction, Delta, Montrose, Gunnison and Cortez and have received the company's "Franchise of the Year" award in northwest Colorado.
"We'll be hiring," said Todd Colosimo, director of operations for Subway. "And we'll be doing a buy-one, get-one-free event."