The City of Glenwood Springs’ Downtown Parking Perks program, a cash-equivalent incentive promotion to encourage commuters and visitors to downtown Glenwood Springs to park in free alternative lots — and to commute by bicycle during the recent construction period — was deemed a success by organizers and participants.
More than 100 people registered, pedaled to work and parked in outlying lots. Twenty downtown businesses accepted the tokens as cash. Now, the initial Sept. 30 deadline for merchant redemption of the cash-equivalent tokens that are currently circulating is extended through Oct. 31.
“We have a lot to smile about in downtown Glenwood Springs,” said City Manager Jeff Hecksel. “Our construction projects contributed 115 new parking spaces beyond previous capacity, and the new investment of about $22 million in infrastructure will benefit our city’s economy and downtown vitality for years to come.”
Construction of two major projects, the downtown parking structure and the dual-use building for Colorado Mountain College and the Glenwood Springs Branch Library, are now complete.
The initial goal of Downtown Parking Perks was to keep two-hour parking available for visitors and shoppers to the downtown, and to reinvest money back into the businesses that were most impacted by the more than year-long process of construction that concluded this fall. City representatives handed out the reward tokens at random to dozens of commuters parking in the free public lots around the downtown core, and to people riding their bikes into downtown to work or shop. Nearly $12,000 in prize money in the form of redeemable tokens was distributed, through both the random awards and to identified participants who registered at www.downtownparkingperks.com with a bike tag or license plate number.
Businesses can redeem their collected tokens for cash reimbursement at the City Hall finance department through Oct. 31.
“People changed their behavior voluntarily with this program, and that’s exciting,” said Geoff Guthrie, transportation manager for Glenwood Springs. “It worked so well that we’re considering plans to continue Parking Perks in 2014 with some modifications to include awards for transit riders and trail users.”
“Our construction projects contributed 115 new parking spaces beyond previous capacity, and the new investment of about $22 million in infrastructure will benefit our city’s economy and downtown vitality for years to come.”
Glenwood Springs city manager