Caitlin Row

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September 26, 2013
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Cowboy poet, beloved community member & rancher Donnie Wynkoop leads Fruita Fall Festival as Grand Marshal

Editor’s note: Who We Are is a regular series featuring men and women who embody the unique spirit of the Grand Valley. To nominate someone to be featured, email

Fruita Fall Festival’s honorary Grand Marshal Donnie Wynkoop deeply loves his hometown and the people who live there.

And after spending nearly all of his 62 years in the Grand Valley — “I’m old as dirt,” he joked — Wynkoop said his focus and joy is spent serving the community, which he considers his big extended family.

Wynkoop has also worked for Fruita’s City Market as its store manager since 1984.

“For 29 years, I’ve managed this store,” he said. “City Market — they want their employees to not just be part of the community, but be a pillar of the community; to invest time, finances and heart. I’m a firm believer in that, and that’s why I’ve stayed here so long. I don’t want to retire because it’s fun.”

Managing Fruita’s City Market isn’t just about selling food, Wynkoop added.

“It’s a social mecca for young and old. It’s a meeting place, especially in a smaller town like Fruita. And it’s our obligation to help the helpless, to see the need and be there.”

Wynkoop takes that job very seriously and believes strongly in service, whether it’s helping the elderly carry groceries or donating food to Agape Food Bank, Catholic Outreach and more.

“We do a lot at City Market,” he noted. “It’s not just me.”

According to Fruita Chamber spokeswoman Robbie Urquhart, that service mentality and sensibility of giving was the reason Wynkoop was chosen as the 2013 Fruita Fall Festival Grand Marshal.

“The Grand Marshal is an honorary, distinguished position because the community chooses him,” Urquhart said. “Donnie was chosen because he gives a lot to the community, through food donations and help to people in need. He’s also very well known for his cowboy poetry.”

When Wynkoop isn’t working at City Market, the longtime Fruita resident can be found on his jointly-owned, 100-acre farm in Loma.

“My heart is being a rancher and a farmer. I’ve got horses and cows.”

And he spends lots of time with his family — his wife of 39 years, Lavonne; two children, Melissa and Matthew; son-in-law Erit Schaneman; and his five grandkids.

Or he’s writing poetry about ranching, cowboys and life — “to make you laugh and cry, and to paint a picture of your soul,” which he’s published and performed over the years.

“I have no spare time; I will never earn the best yard award,” Wynkoop joked. “There’s no time to die. I’ve got too much to do.”

Besides leading the Fruita Fall Festival parade Saturday morning (he hopes with his grandchildren), Wynkoop expects to be enjoying this annual “celebration of life” all weekend with his family and friends, including “a bunch of cousins, in-laws and outlaws.”

“I’ve been going to Fall Fest ever since I was a kid. It’s fun. There are different venues down there. There are contests. It’s for all ages.”

And when asked how he felt about being this year’s Grand Marshal, Wynkoop said: “I feel honored and undeserving.”

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The Post Independent Updated Sep 26, 2013 06:26PM Published Sep 26, 2013 05:16PM Copyright 2013 The Post Independent. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.