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Mikaela Shiffrin joins NWSL Denver ownership group

Lincoln Roch, The Colorado Sun
Mikaela Shiffrin skis through a turn at the Aspen Winternational World Cup giant slalom race.
Aspen Times archives

The greatest alpine skier of all time is stepping onto the soccer field, as an owner. Colorado’s own Mikaela Shiffrin is joining the ownership group of the National Women’s Soccer League’s Denver expansion team, the team announced Tuesday. 

With 101 World Cup victories, two Olympic gold medals and eight world championship titles, Shiffrin is widely considered the most decorated alpine skier in history. Born and raised in Vail, she started competing on the World Cup circuit at age 16. 

Shiffrin is the only athlete to win all six of the World Cup disciplines: slalom, giant slalom, super-G, downhill, combination and parallel combination. In 2023, she won the annual ESPN award as the best athlete in women’s sports and was one of Time magazine’s 100 Most Influential People. 



The skier joins an ownership group led by Rob Cohen, CEO of Denver’s IMA Financial Group, and Ariel Investments Co-CEO Melody Hobson through Project Level — Ariel’s fund dedicated to investment in women’s sports. The Colorado Sun asked NWSL Denver what percentage of the team Shiffrin would own. They declined to provide the information. 

Read more from Lincoln Roch at ColoradoSun.com.

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