The best idea must start as an abstraction. We pass it around the table, analyze it from every angle, plan for every eventuality, take a final intense look and proudly announce, “This is it.” Then you invite outside opinion, and the game changes. Your first audience has arrived, and the abstract becomes a reality.
So it was at the launch of our Ambassador Program. We invited individuals who believe in the artistic community and their place in it and who are willing to join our volunteer team in a leadership position in fundraising, membership drives and after-school programs. What a night!
MEET OUR FIRST AMBASSADOR
First to step up was Anaïs Leda Liston. She shared her passion for art, community and nonprofit organizations.
“I was raised in galleries and museums,” she said. “As a child, I took dance classes, art, and interned at Rock‘n’Roll Camp 4 Girls. I attended a charter school, where I chose an arts and writing focused education. Art is essential in developing and maintaining a healthy brain throughout life. The benefits of learning guitar, for example, extend beyond what is immediately visible. Learning how to play an instrument improves one’s ability to discern differences in sounds; this translates to improved language processing (according to a 2005 Stanford study). This is just one example of how crafts improve brain function. All art involves memorization, strengthening brain pathways and, hopefully, fostering a love of learning. I am excited to have found the Ambassador Program, and cannot wait to see where this goes.”
If you or someone you know believes in the power of the arts as an essential part of each of us, give us a call at 970-945-2414 for more information about our upcoming meetings. Come and share your ideas for growing our vibrant Art Center.
Our premiere public performance is the annual Dancers Dancing gala on April 17, 18 and 19 at Glenwood Springs High School’s Jeannie Miller Auditorium. Dancers from pre-ballet to senior company will perform original dance choreography, complete with beautiful costumes, lighting and music.
PERCEPTION AND IDENTIFYING YOUR AUDIENCE
“Beautiful little town, Glenwood.” “Beautiful little place, the Art Center.” Well, they’re half right. Beautiful — yes. Little — not even close. Ancient geology and breathtaking beauty brings them here, but the people, industry and the arts make them stay.
We’ve always known this area is unique, but when SMU’s National Center for the Arts named Glenwood Springs the No. 1 small city in the nation in its first-ever Arts Vibrancy Index, it is the kind of validation — based on hard numbers, not campaigning or whim — that carries the weight of unbiased recognition. Suddenly, we lead search lists and are added to the short list of destination locations.
This brings me to our audience and yours. Anyone in the business of business can exhaust themselves with the world of marketing as you search for the right method to reach your audience. After trying “consumer oriented marketing, targeting, demand creation, relationship marketing, customer centric focus, key performance indicators” and every buzzword currently trending, I’m happy to make your life a little easier.
Every year, in this city of a little over 9,000 people, more than 17,000 attend the Art Center’s 12 gallery exhibits, Summer of Music, Culinary Wine and Brewfest and Dancers Dancing. Look at any of our audiences, and you’ll see a cross section of this area at every event, and they have at least one thing in common: They are all consumers. Call me to discuss a truly far-reaching and effective way to reach your audience and be a part of the vital artistic heart of your community.
BLACK AND WHITE
Explore the dynamic possibilities of your vision — any medium, any style and any format. The deadline for art submissions is March 30 and 31 along with a $35 gallery fee. Opening night will be at 6 p.m. on April 3. The exhibit will run through May 31.
WOMEN’S HISTORY MONTH
My talented colleague in these pages, Jessica Cabe, began the month with a spotlight on women, and I’ll finish the same way. Here’s to the women — leaders of ancient societies and current, inventors and scientists who change life on this planet, entertainers and artists who make us believe, stateswomen who stand up and champion tirelessly for necessary change and all of us in between. Holding up half the sky is just part of the resume.
Christina Brusig is the executive director of the Glenwood Springs Center for the Arts. She can be reached at firstname.lastname@example.org.
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