Country Jam returns to Colorado’s Grand Valley June 18-21

Grab your boots, hats and friends! It’s once again time for Country Jam, June 18-21, at Country Jam Ranch (1065 Highway 6 & 50, Mack, Colo.).

The festival will include music from headlining performers Tim McGraw, Keith Urban, Toby Keith, The Band Perry and a variety of other acts.

Four-day tickets start at $105 for students, $165 for general admission, or more for reserved and sky box seating. Single-day tickets cost $79-$99 depending on day. Camping is also available for $175 for the length of the festival. Vendors available to patrons at the festival include food, drinks and Country Jam products.

As a local sponsor of Country Jam, Fisher’s Liquor Barn has hosted a kick-off barbecue the Wednesday before the event annually for the past decade.

“We are happy to have Country Jam back again,” said Brandi Pollock of Fisher’s Liquor Barn, which is located at 2438 Patterson Road in Grand Junction.

More than 20,000 folks attended Country Jam in 2014. The music festival generated nearly $11 million in Mesa County sales, including hotel nights, meals and more.

“There is a tremendous economic benefit to the area by having these festivals,” said Dhruv Prasad, vice president of Townsquare Media, which organizes the event.

Prasad believes the festival continues to be a success due to its central location between Salt Lake City, Utah, and Denver, Colo. He also explained the acts are better year after year and country music is on the rise.

“Not only does it draw from both places,” he said, “but we have such strong support from the local community.”

According to Prasad, Townsquare Media starts planning for each Country Jam event 14 to 16 months in advance.

In that planning stage, the events team takes into consideration feedback from festival goers from the previous year, including improving VIP sections and the entry process.

Sisters Sidney and Caitlin Powell of Denver-based country band, Facing West, will make their first appearance at Country Jam on Friday, June 19, at 4:30 p.m. The pair, ages 13 and 16, hope to inspire other young girls to follow their dreams.

The band also plans to perform at Wine Country Inn this fall to promote their new album, “Long Way Home.”

For more information about Country Jam, visit http://www.countryjam.com.