A weekly newspaper published for Hispanics
Glenwood Springs, Colorado CO
How did your business start?
It started in the midst of the 2008 economic debacle. When the local Hispanic newspaper was shut down together with other weekly papers due to the downturn in the economy, we decided there was still a large Hispanic market to be served by a local newspaper that brought them relevant local, state and world news with more of a Latino theme in mind.
What do you sell?
Advertising to support the free paper, which is distributed once a week in Garfield and Eagle counties.
What positive lessons did you learn during the recession?
We started as lean as we could, and that’s how we have stayed the past three years. I learned about the business aspect of running a paper, since my background was as a journalist. So it is interesting to learn to work with your advertisers, almost as a family, and focus on helping each other, help their businesses grow while you are growing your own.
What strategy do you use to hire good people?
This is the hard part; we are a small operation so we don’t have much help. But we have a wonderful bookkeeper, a distributor in Eagle County and a sales person. I meet with them and stay in touch as much as I can.
What is your strategy for growth in the next year?
We would really like to publish the paper in Grand Junction. We know there is a niche there. But we can’t do it until we have the right people in place to help us. I’d like to start something when I know I can follow up and provide the same type of services we provide here.
What is the best thing about running a business here?
Meeting wonderful people and getting their trust and recognition when they read, advertise or want to publish a story in the paper. And staying in touch with a great community that is very active and diverse. Though we live in small mountain towns, the lifestyle is very rich in all aspects, which provides a wonderful platform for a newspaper. One of our main goals as a newspaper mostly for Hispanic immigrants is to help them assimilate and participate as much as possible in the Anglo community.
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