Ajax Holdings to acquire Coldwell Banker Mason Morse Real Estate | PostIndependent.com

Ajax Holdings to acquire Coldwell Banker Mason Morse Real Estate

Coldwell Banker Mason Morse Real Estate, the longest standing real estate brokerage in Aspen and the Roaring Fork Valley, has announced it will be acquired by Ajax Holdings, a private investment holding company with investments in commercial real estate and property management services. In addition, Ajax Holdings will acquire the company’s office building in Aspen at 514 E. Hyman Ave.

The current management team will continue to operate Coldwell Banker Mason Morse with the committed support of Ajax Holdings to help strengthen the company’s financial position and pursue market expansion and strategic opportunities.

“This relationship marks the beginning of an outstanding opportunity for Coldwell Banker Mason Morse Real Estate,” said Brooke Peterson, principal of Ajax Holdings. “We have worked with and long admired Mason Morse’s history and success over the past several decades. We believe there is great opportunity to further leverage the company’s Coldwell Banker and Previews International affiliation, and to sustain its legacy as one of the pre-eminent full-service brokerages in the valley.”

After 50 years as one of the leading independent firms in the Roaring Fork Valley, Mason Morse Real Estate affiliated with Coldwell Banker in November 2011, and assumed the Coldwell Banker franchise to build one of the largest firms in the region. In 2012, the company has continued to grow with the addition of vacation rental services and the opening of a sales gallery in the Hyatt Grand Aspen. Ajax Holdings plans to immediately expand with property management services in Aspen.

The new ownership expects the transaction to close in early 2013. Current owner, Bob Starodoj, will remain with the company as a broker associate and resource for the new ownership. Brooke Peterson will assume the position of CEO of Coldwell Banker Mason Morse.

“As long as I have been in Aspen, this company, and the people who work there have set the bar for excellence in real estate and business,” said Peterson, a longtime local, attorney, and municipal judge in Aspen.

“Collectively, the skills and vision of our new team will enhance Coldwell Banker Mason Morse, and the results will benefit the community in ways that we cannot even imagine,” she said.

“Our mission has always been to uphold our core values of collaboration, integrity, service, success and stability and pledge to be the best real estate company, dedicated to the people and communities we serve,” said Bob Starodoj. “I couldn’t have found a better group more committed to carry our legacy into the future, and I look forward to our new journey together.”

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