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Aspen protesters to get naked

Janet Urquhart
Aspen Correspondent
Glenwood Springs, CO

ASPEN, Colorado ” Wearing nothing but aprons reading “Ask Me Why I’m Naked,” employees of LUSH in Aspen will lead a brief, but cheeky protest outside the East Cooper Avenue shop on Wednesday, according to the retailer’s U.S. public relations manager in New York.

Employees will urge shoppers to go “naked” by purchasing products that are free of packaging. LUSH, specializing in handmade cosmetics, is planning similar events in 25 cities across the U.S.

Participation in the protest is strictly voluntary, according to Noelle Gunn, assistant manager at the Aspen store.



“Two of our employees have decided to do it. I personally have decided not to,” she said.

For a half-hour, starting at noon, employees AnnaBelle Richardson and Breonna Holt will be outside the shop clad solely in the aprons, which are open to the backside.



Both women had the day off on Monday and were unavailable for comment.

Battling unnecessary packaging has implications for both climate change and protecting the Earth’s natural resources, according to the company, which claims it leads the cosmetics industry in its efforts to eliminate packaging by selling “naked” products that don’t require plastic bottles. By removing water from its products, the company is able to sell shampoo bars, conditioners, soaps and other products without any packaging.

One truckload of its shampoo bars is enough for 800,000 washes, Gunn said. “It would take 15 truckloads of liquid shampoo to do the same thing,” she said.

“Packaging is rubbish and for too long we have had to suffer excessive amounts of it,” said LUSH founder Mark Constantine in Monday’s protest announcement, calling on companies to “think outside the box and present customers with innovations that allow them to buy truly naked products.”

LUSH is a British-based company with more than 500 stores worldwide. In North America, the company is headquartered in Vancouver, Canada; there are 100 stores in North America and 61 in the United States.

janet@aspentimes.com


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