Aspen Skico announces ski pass prices
ASPEN ” People who buy season ski passes from the Aspen Skiing Co. face modest price hikes for the 2007-08 winter and some will receive an extra benefit.
The most popular passes among locals will increase by between $10 and $70 this season. The Skico announced pass prices and lift-ticket prices Tuesday. Passes go on sale today. The best discounts are available when passes are purchased before the end of the day Sept. 7.
The Skico also announced that the walk-up window price of a single-day lift ticket will climb to $87 from $82 last year at peak season.
The price of the premier pass for employees of businesses that belong to local chambers of commerce is rising to $1,239. That is up $60 or 5 percent from last season.
For non-chamber members, the full-season pass will be $1,699 if purchased by the earliest deadline. That is up $50 from last season.
The two-day per week pass for chamber members is increasing $20 to $879.
The one-day per week pass is increasing $10 to $659.
The 20-day pass will increase from $1,029 to 1,099.
The Skico is offering all the same passes this year but added a new twist for many of its passholders. All passes are valid for early openings and extended skiing.
“We’re listening to our customers,” said Skico spokesman Jeff Hanle.
Superb early-season conditions allowed the Skico to open Aspen Mountain early last year. Premier passholders were able to ski free; other passholders weren’t eligible. They had to pay to play.
“There was quite an uproar,” Hanle said. The Skico took their concerns into consideration and adjusted its policy.
“One of the perks of living in the mountains is you never know when the snow will fall. Should Mother Nature smile upon us this season, allowing for extended operating dates, we want as many people in the community as possible to be able to enjoy the snow on the mountains,” said Skico Senior Vice President David Perry in a prepared statement.
While the Skico’s single-day lift ticket price is climbing to $87 at peak season, the pricing strategy gives visitors “aggressive discounts” when they plan ahead, Perry noted.
The Skico is continuing its policy of offering discounts for multi-day tickets purchased at least seven days in advance. This year, a person who buys a seven-day ticket in advance will pay $532 or $76 per day for a savings of $35 off the full price.
Last season, a seven-day, advanced ticket came out to $73 per day for a savings of $63 off the full price.
A list of pass prices was mailed to last season’s passholders in late July. Pass prices can also be found at http://www.aspensnowmass.com.
Passes will be sold starting Aug. 1 at the Aspen Mountain and Snowmass ticket offices. Chamber members get the best price by purchasing before Sept. 8. The price increases another time on Nov. 17.
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