Battlement Mesa adds Web site to ‘The Colorado Dream’
The new Battlement Mesa Web site is just one more way people can find out about the growing unincorporated community in western Garfield County.Battlement’s new Web site, http://www.battlementmesacolorado.com, which launches Friday, promotes the area as “the Colorado Dream,” which is the same slogan that appears on a billboard near the east-bound I-70 exit for the community.The Web site follows a line of marketing materials meant to promote Battlement Mesa.Last year, at about this time, the community erected the billboard and distributed “Ask me about Battlement Mesa” bumper stickers to residents along with promotional pamphlets. “The whole purpose behind the ‘Colorado Dream’ campaign is to help Battlement Mesa be discovered,” said Gordon Elliott, the head of the community action committee for the Battlement Mesa Service Association, which is coordinating marketing efforts.”This is a great place to live, and we think people ought to know about it,” said Chuck Hall, the service association president, the community’s equivalent of a mayor. “We’re willing to promote it.”The service association is required to make community information like covenants and calendars of events accessible to the public. The Web site is a convenient way of combining those elements with valuable information about the area for potential visitors or new residents.The site will contain information about the area’s history, clubs, activities, businesses and outdoor activities. It will also feature a photo gallery of residents, scenery and activities.”The goal of the community action committee is to improve communications to residents and visitors,” Elliott said. “This Web page will be the primary mode of communication for all concerned.”When the committee passed out bumper stickers last year, the idea was to promote the area by word-of-mouth.”The reason was to try to get residents to promote Battlement Mesa to potential new residents,” Elliott said. “We hoped people would contact their friends and relatives and tell them about Battlement Mesa.”Parts of the pre-planned community are designed to support as many as 25,000 people, Hall said. The current population is somewhere around 5,000, according to Elliott. But there are new developments going in now and others primed to start. First Eagles Point, on the southern edge of the Battlement Mesa Golf course, will host 50 new homes when it’s built out and the Valley View neighborhood promises more than 100 new housing units.Battlement Mesa is also slated to get a new Kum & Go gas station on the corner of Battlement Mesa Parkway and Stone Quarry Road.Hall said Battlement Mesa is prepared for growth, but the marketing campaign isn’t just about enticing new residents.”It’s just because we believe this is a good place to be,” Hall said.Contact Amanda Holt Miller: 945-8515, ext. email@example.com
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