Battlement Mesa contracts with brokerage to sell homes
In an effort to broaden the reach of its marketing efforts, the Battlement Mesa Co. has contracted with Starr Western Real Estate to sell its real estate.
On April 1, Starr Western moved into Battlement Mesa’s sales office. It will now list, show and glean the commissions from Battlement Mesa properties, said Starr Western managing broker Jack Pretti.
Battlement Mesa’s complexion is changing, Pretti said.
“It was primarily marketed nationally and to the Front Range as a retirement community,” he said.
But more and more young families and first-time homebuyers are moving there because of the affordable housing.
Rather than focus on potential buyers across the country, Pretti said, his efforts will concentrate on buyers in the Roaring Fork and Colorado river valleys.
Battlement Mesa Co. “wanted to open up to the network that Starr Western provides, its connections up and down the valley,” he said. “They felt the desire to have more connection and involvement with the real estate community. They were looking for other ways to maximize their marketing efforts.”
Pretti will spend about half his time in the Battlement Mesa office, and half in the Glenwood Springs office.
Everyone in the former Battlement Mesa sales office will stay on, he added.
Tom Beard, general manager of the Battlement Mesa Co., who divided his time between sales and overall management, will give up the sales end, Pretti said.
Although he did not know how many properties, including houses and vacant land, Battlement Mesa has for sale, Pretti did say sales have not kept up with New Castle, Silt or Rifle.
“This has been a developer marketing effort. The developer has exclusive control with preferred builders,” he said.
For the most part, a prospective buyer sees a lot they want and then picks out a floor plan they like and hires a builder to build it, Pretti said.
“Now we’re seeing smaller builders who want to build affordable homes. That market is expanding,” he added.
However, there is a wide variety of homes and lots available for every pocketbook, from manufactured homes to luxury houses along the golf course that sell for six figures, he said.
“We’re excited about this; it’s absolutely a golden opportunity,” Pretti said.
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