Black Friday like any other day at the mall for Glenwood shoppers
To many, the term “Black Friday,” evokes images of cold shoppers, eagerly awaiting a mall’s pre-dawn opening. It’s common wisdom that the day after Thanksgiving is the busiest shopping day of the year, and for consumers, retailers and advertisers alike, the hype behind it is near mythic.What they don’t tell you, however, is that by 2 p.m., it’s just another Friday.Or at least it was at Glenwood Meadows, the large outdoor mall on the outskirts of Glenwood Springs. Hours after the rush of “die hard” shoppers had left, the mall was moderately busy, with a decent supply of empty parking spots and hardly a crying baby to be heard. One shopper even went so far as to call it pleasant – if it hadn’t been so cold, that is.Peter and Constanza Koss, who were shopping with their children – Narayan, 7; Radhika, 5; and Balaran, 18 months – had arrived at Sports Authority late that morning, after the holiday crush.If they had missed free door prizes or rock-bottom prices, the couple didn’t seem concerned. The sole reason why they were out, explained Peter, was this was the only day he and his wife both had off.
“We’re not here to buy out the shops,” he said. Rather than get some great deal on a cheap toy, he continued, he was more worried about it having to be recalled.Sitting down to nurse her baby, Constanza said that more than looking for sales, she was constantly looking for her children. This year, she’ll bypass some of her shopping by just donating to charity. “We’re going to give some money to the Guadiya Matha Ashram in India,” she said. “Really, we are.”Next door, at PetCo, shopping buddies Jo Jo Milkovich and John Andrews were perusing fluffy sweaters for Andrews’ dog, Lucy Lui. While they had been to several stores, they’d arrived in the early afternoon and hadn’t yet found the “madhouse” they’d been expecting.”We just thought there would be a million lines,” Milkovich said. She had even found parking outside the front door of Wal-Mart, she added.For Andrews, the key was knowing exactly what he needed in each store he visited. “We’ve just been in and out, everywhere we went,” he said. He felt the hardest part of the day, by far, was just trying to find something his wife might like.
Even Target, still buzzing with hardy shoppers, had short lines and a decidedly calm atmosphere. Eagle resident Jed Cross, his wife, Allie, and their 3-month-old baby, Zane, were resting in the Starbucks inside.”We just didn’t have anything else to do,” Jed said, his son sleeping on his chest. “It just seemed like any other day,” added Allie, saying they’d been pleasantly surprised by how nice everyone – customers and clerks – had been.When asked if this “Black Friday” excursion would become a tradition in their family, Jed paused and kissed his young son’s head.”I don’t think it’s our thing,” he said, “to take him shopping, go look for deals.”
And while it would have been fair to speak with someone who felt the opposite, they’d all gone home, long before.Contact Stina Sieg: email@example.comPost Independent Glenwood Springs CO Colorado
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