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Brace yourself for a new dentist

Ivy Vogel

Within the next few weeks, valley residents will have another option for dental care.Comfort Dental – known for providing quality dental care at a reduced price – is hoping to open its first office in the Western Slope by the week of Nov. 8.Comfort Dental has 30 locations on the Front Range, but the Glenwood office will be the first office on the Western Slope.After looking at the overall demographics in several Western Slope communities, Comfort Dental decided on Glenwood because Glenwood has a strong middle and working class, said Neil Norton, executive vice president of Comfort Dental.”We’re looking to serve Joe six-pack and working people with kids that otherwise might not be able to afford dental care,” Norton said.Comfort Dental typically charges 40 percent to 50 percent less than other dentistries in Colorado, Norton said.Effective office management and low overhead cost allow Comfort Dental to charge reduced prices, Norton said.Being open 66 hours a week rather than 40 allows overhead to decrease, Norton said.”We’ve been doing it this way for 27 years so it just seems normal to us,” Norton said.Comfort Dental also offers individual and group dental plans.Glenwood’s Comfort Dental will start with two dentists. Dr. Bill McGlashan is from San Diego but is now living in Carbondale and Mike Shae is from Virginia. They hope to expand in six to 36 months, Norton said.”Other dentists think their target is the upscale clientele,” Norton said. “There will be some competition, but by and large, if anything, we think all the things we’re doing to create better awareness for dental health is good for everyone.”Contact Ivy Vogel: 945-8515, ext. 534ivogel@postindependent.comComfort Dental is located at 1512 Grand Ave. in the Rite Aid shopping center and will be open from 7:30 a.m. – 7:30 p.m. Mon-Fri and 7:30 a.m. – 1 p.m. Saturday.For more information call 947-1273 or 1-800-742-8710.


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