A philosophy-based self-defense system
How did your business start?
I began martial arts at 14 in New York, studying at Rich Barathy’s American Combat Karate gym, a self-defense system. For more than 20 years I’ve studied various fighting systems and trained as a bodybuilder. I have worked private security and bounced at many night clubs over the years. Having real world fighting experience, I found Krav Maga to be the best for street survival. I researched the various Krav Maga associations and found the USKMA to be the most down to earth, no silly politics or egos, to be affiliated with. I’ve studied Krav for more than three years and developed a relationship with the lead instructor of the USKMA, who trained me. I decided it was time to share my street experience and give back to the community by helping people be safe.
What do you sell?
A great cardio workout while learning the best self-defense system in the world. You can lose weight, get in the best shape and learn a skill set that can save your life.
What positive lessons did you learn during the recession?
Pray without ceasing! That we still live in the best country in the world and God, family and health are more important than money.
What strategy do you use to hire good people?
I am an independent contractor in both personal fitness training and Krav Maga so I am a one-man operation.
What is your strategy for growth in the next year?
To deliver what I say. Self-protection and fitness are a part of my lifestyle, so I’m just teaching my passion. For me this isn’t about numbers, its about helping people and developing relationships.
What is the best thing about running a business here?
Couldn’t think of a better place to raise my family. The people are great and the landscape is beautiful.
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Garfield County is seeking to qualify its four west-end communities for Colorado’s Rural Jump Start program, providing tax breaks for new businesses.