Chris Bejarano is a third-generation barber and recently opened his own shop in downtown Grand Junction. It is located at 637 Main St.

He is a licensed barber, along with Sergio Antillon, who offers cuts ($20), hot-towel, straight-razor shaves ($25) and beard trims. It is open Tuesday through Friday, 9:30 a.m. to 5:30 p.m. and Saturday 10 a.m. to 3 p.m. Bejarano will host a grand opening on Saturday, Sept. 26.

“I’m trying to bring the old fashioned barber shop back to Main Street,” Bejarano said. “It used to be a staple but now there are only salons, I have brought back the counterculture for the guys.”

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The shop is dressed in vintage-style barber chairs, waiting chairs and relics on the wall. He hopes to bring in a local artist to display work that reflects the barbershop lifestyle.

“When the box stores came out, it changed the face of barbering,” he said. “There aren’t too many any more but it’s becoming popular again.”

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He hopes to attract clients of all ages for the nostalgic feel of going to the barbershop.

“For me it’s tradition,” he said. “I remember going to the shop and seeing guys hustle and bustle in the shop. … It was the social media to come, hang out, find out information, talk sports, now with the technology in the world that gets lost in the social hub.

“I hope people come hang out and meet us. It’s important to keep the element of community that isn’t connected through social media.”

Bejarano became licensed three years ago through a school in Delta, Colo. He was born and raised in Carbondale, Colo. where his dad was also a barber. He has a wife, Toni, and two daughters, Maclovia and Isabella.

He explained he hopes to keep it basic in his shop and offer advice to men who often are reluctant to ask for it when it comes to hair care products.

“Guys don’t think to ask questions in a salon,” he said. “But in a barber shop it’s different.”

Henry Delosreyes, a freshman at Colorado Mesa University, was in for a cut recently and learned about Bejarano’s Barbering from a friend.

“I don’t know too many people yet so I asked a friend where he got his good cut,” Delosreyes said. “I heard Bejarano’s is better than the place near campus and I’m pretty choosy with my hair.”

Bejarano added most men are particular about their hair and pays to have it done by a barber.

To learn more, find Bejarano’s on Facebook.