Business Briefs May 30, 2016
Enterprise Foundation Grant recipients
Professional Auto Body and Enterprise Holdings Foundation, the philanthropic arm of the company that, through its regional subsidiaries, operates the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands, have given Enterprise Foundation Grant Awards to Glenwood Springs Center for the Arts and Smiling Goat Ranch.
This is the fifth year the Enterprise Holdings Foundation has awarded grants to nonprofits in the Roaring Fork Valley.
Reynolds gets certification from American Council on Fitness for Sports Conditioning
Steve Reynolds, personal trainer and health coach at Midland Fitness, recently obtained a specialty certification from the American Council on Fitness for Sports Conditioning. A lot has changed in the world of conditioning and recovery. High school and college level athletes can benefit by learning the latest techniques to improve mobility and stay in shape over the summer. Reynolds is available for one-on-one and small-group training. Call Steve at 945-4440.
Sunlight wins national marketing award, PR honors
Each spring the U.S. ski industry bestows special recognitions for ski area operators, and last week Sunlight Mountain Resort received three top distinctions in the areas of marketing and public relations.
Sunlight won a national marketing award in the category of Best “Bring a Friend” campaign by the National Ski Areas Association (NSAA). The ski industry’s Bring a Friend campaign was created in 2012 as a platform for encouraging active skier and snowboarders to introduce more friends and family to the sport. In its application, Sunlight presented its Slope and Soak 4-Pack, a limited-time promotion that offered four adult lift tickets to Sunlight, and four passes to Iron Mountain Hot Springs for $199. Slope and Soak was also named as the “Most Unique Product of the Year” by Liftopia, the world’s leading third-party lift ticket sales and marketing firm.
Editors of Ski Area Management magazine called Sunlight’s Mini-Mayor campaign the “Coolest PR Move.” The review appeared in the magazine’s annual “Best and Worst in Marketing” issue published in May 2016.
Last November, Sunlight elected 4-year-old Elijah Mattson of Glenwood Springs as its first mini-mayor. The move came after Mattson posted a video to Twitter asking the resort to open early. The post garnered more than 1,000 impressions within the first hour. Days later officials at Sunlight announced they had created the new elected office of mini-mayor.
The office of Sunlight mini-mayor is a one-year term. In addition to a free season pass and a seat at the executive table, the mini-mayor tackles issues like stickers, events and the quality of hamburgers and hot dogs. Campaigning and voting for mini-mayor 2016-17 will begin this fall with election results to be announced Nov. 8, 2016.
Mind Springs Health named Non-profit of Year at Vail Valley Partnership’s Success Awards
Vail Valley Partnership’s annual Success Awards have a long history of recognizing individuals, companies and partners that have excelled over the past year and played a significant role in collectively propelling the Vail Valley’s community and economic growth forward.
A Selection Committee comprising the previous year’s Success Awards winners considered over 160 applications in 11 different categories, and named Mind Springs Health the 13th annual Success Awards Nonprofit of the Year Award winner.
Chosen from registered 501(c) organizations with six or more employees for demonstrating outstanding contributions to the community with services that set the organization apart, Mind Springs Health improves and saves lives every day with a diverse team of mental health therapists and psychiatric medical professionals who offer much-needed support to Vail Valley’s health and well-being.
Accepting the award for the 25-plus Mind Springs Health staffers that serve the Vail Valley were Program Director Kristin Grems, Advanced Psychiatric Nurse Practitioner Kristen Vandenberg, Clinical Supervisor Chris Rieder, Clinician Jordan Bamberger and Peer Specialist Molly Fiore.
New hours at Custom Body Fitness
Custom Body Fitness now offers training sessions at 5 a.m., 6 a.m., 7 a.m., 8 a.m., 9 a.m., 5 p.m., 6 p.m. and 7 p.m. Monday, Wednesday and Friday; 8 a.m., 9 a.m., 5 p.m., 6 p.m. and 7 p.m. Tuesday and Thursday; and 7 a.m., 8 a.m. and 9 a.m. Saturday. Call 510-0151 for more information.
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For the last decade Ken Murphy kept building on his plans for a River Outfitting store.