Chamber, local shops promote Small Business Saturday
While holiday shoppers are out taking advantage of Black Friday deals today, the Glenwood Springs Chamber Resort Association and several downtown shops are gearing up for Small Business Saturday.
Small Business Saturday was started five years ago as a marketing campaign by the American Express credit card company as an extension of the post-Thanksgiving kickoff to the holiday shopping season, but with a focus on small, locally owned businesses.
It has since been embraced by chambers of commerce across the country as a day dedicated to strengthening local economies by encouraging consumers to shop local, according to a news release from the Glenwood Springs Chamber Resort Association.
The local chamber will host a shopping kickoff event from 9 to 11 a.m. Saturday at the Colorado Mountain College/Chamber Resort Association Visitor Center, located at 802 Grand Ave. in downtown Glenwood Springs.
Sweet ColoraDough bakery is co-sponsoring the event and will provide complimentary coffee and doughnuts. There will also be drawings throughout the morning for 25 American Express gift cards worth $25 each to encourage shopping at small businesses that day.
According to the chamber release, in 2013 nearly 1,500 “neighborhood champions” rallied local businesses across the country on Small Business Saturday, including the Glenwood Springs chamber, creating events and activities to drive shopping at small businesses.
“The day was also championed by elected officials in all 50 states and Washington, D.C., including President Obama who took his daughters shopping at a local bookstore,” the chamber release stated.
According to the U.S. Small Businesses Administration, as of 2012, small businesses nationwide accounted for 64 percent of net new private-sector jobs created and represented 99.7 percent of all employer firms, the chamber also noted.
“The Glenwood Springs Chamber Resort Association recognizes the importance of supporting small business in Glenwood Springs and the surrounding area and the jobs they help create and the culture they instill in local communities,” the release stated.
To learn more about Small Business Saturday and how to get involved, visit http://www.ShopSmall.com, and the official Small Business Saturday Facebook page.
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Keeping good workers often comes down to one word, “understanding,” says Workplace Excellence symposium facilitator Patrick McGaughey — “If we don’t understand, then we have not yet communicated.”