Columbine wins dealer of the year award |

Columbine wins dealer of the year award

Staff report

Columbine Ford in Rifle has been awarded a 2015 DealerRater Dealer of the Year award, which recognizes auto dealerships across the U.S. and Canada that deliver outstanding customer service, based on consumer reviews written on

“Consumers have identified the best dealers to do business with, and Columbine Ford has emerged as the leader among Ford dealers across Colorado,” said DealerRater CEO Gary Tucker. “The quality and number of reviews for Columbine Ford speak volumes of the top-notch experiences provided to customers.”

The Dealer of the Year awards are based on reviews by new- and used-car shoppers and those who took their vehicles into dealerships for service. Reviewers evaluated Columbine Ford on its customer service, quality of work, friendliness, pricing and overall experience.

Columbine Ford has demonstrated consistently high PowerScore ratings for customer satisfaction, placing it in the top of its class. The PowerScore is determined using a Bayesian algorithm that factors the dealership’s average DealerRater consumer rating and the total number of reviews written about the dealership during the 2014 calendar year.

“Having a strong online reputation matters, making the significance of our Dealer of the Year awards crucial to dealers looking to thrive in today’s business environment,” added Tucker.

Columbine Ford owner Jimmy Breslin thanked the customers for the success.

“Thanks to all of our fantastic customers for making this possible by submitting your excellent reviews and recommendations,” Breslin said. “We will continue to make customer satisfaction our number one priority.”

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