Materials needed for tourism promotion
Inside the Chamber
The tourism promotion team at the Glenwood Springs Chamber Resort Association considers its work on the authoritative Glenwood Springs visitor website http://www.visitglenwood.com to be a never-ending project. A good website is one that is constantly improved upon, and at the forefront of these improvements is the creation of a continuous stream of high quality and consumable digital content.
When http://www.visitglenwood.com was relaunched in September, it included a much expanded “things to do” guide. This guide went beyond what was previously available to potential visitors researching Glenwood Springs. The guide vastly expanded the activity and attraction information available on the website and included large, engaging pictures. The goal of these changes was to compel visitors to http://www.visitglenwood.com to take the next step and book a Glenwood Springs vacation. It’s now time to further motivate website visitors to book by adding a similarly structured lodging and dining guide to the site.
Every dining and lodging establishment in the 81601 ZIP code will soon have a page dedicated to its business on http://www.visitglenwood.com. Each comprehensive business listing will feature a large and inspiring hero image as well as a photo gallery, a map of the business location, and a text area to promote the business. These listings will be displayed on either a main lodging guide or dining guide page and will be sortable by amenities or cuisine type. The listings will be much more appealing to the visual nature of today’s website visitor and will give business owners the opportunity to let their business shine.
As you can imagine, gathering pictures and descriptions for the numerous establishments in Glenwood Springs is more simply said than done. Therefore, the tourism promotion team is asking business owners in Glenwood Springs to help us make the expanded lodging and dining guides a reality by providing marketing materials. Each restaurant or hotel is asked to provide: Eight-12 high quality photos, an introduction and summary of the business, a list of relevant amenities, and a recap of the business’s ability to host groups. A digital instruction sheet with specifics can be found at https://goo.gl/Jj0Xxk or can be requested from email@example.com. Please complete and return one sheet for each Glenwood Springs dining or lodging businesses to firstname.lastname@example.org by Jan. 31.
In addition to this project, keep an eye out for these upcoming content upgrades on http://www.visitglenwood.com in 2016: a new event calendar interface, an enhanced “deals and packages” area, an expanded history of Glenwood Springs and more area information. Seasonally appropriate blog posts and relevant press releases will continue to be added to the site regularly. A continual stream of quality content promoting Glenwood Springs’ visitation will always be a tourism promotion team priority.
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Doug Stenclik and Randy Young had a feeling that ski touring — everything from uphilling at ski resorts to more adventuresome trips to the backcountry — would surge in popularity, so in 2011 they took a chance and opened a shop dedicated to the niche sport. It paid off and they have continued to grow. This winter they teamed with Aspen Expeditions to take over retail operations at the base of Aspen Highlands.