Meet Your Merchant: About Faces Permanent Cosmetics
Meet Your Merchant
Name of business: About Faces Permanent Cosmetics
Description: Permanent Cosmetics is actually a hybrid form of tattooing. Cosmetic tattooing is the implanting of color into the skin to mimic eye liner, eye brows and lip color.
Owner: Diana M. Graham
Address: 1512 Grand Ave., Glenwood Springs
Phone: 970 945 4637
Date business opened: 1987
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How did your business start?
I was a music, theater and dance major in college. After five years of practicing and taking lessons I realized the life of a professional performer wasn’t for me. I told my parents I would quit wasting their money and take a six-month “summer” job to decide what I was going to do with my life. That job was in the beauty industry, and six months has turned into a lifetime career.
What do you sell?
I sell life transformation. I sell freedom. A woman can have all of the cosmetic plastic surgery procedures known to mankind. But if she doesn’t have her makeup on she looks older, tired and washed out. Permanent make up transforms, as she has the freedom of knowing she always looks her best. I also perform cosmetic tattooing on dogs, cats, horses and any other animal that spends a lot of time in a window or outdoors. If there is naturally, no black pigment around the eyes and nose of these animals, many of them get skin cancer just like humans. When dark pigment is implanted into these areas permanently, the animal no longer gets skin cancer.
Why do you like what you do?
I love what I do. I give people their lives back. A woman who in one afternoon looks 20 years younger, a scar that is suddenly invisible, a man who lost his eyebrows to a burn or alopecia, a woman (or man) who loses a breast to cancer. The look on their faces and the joy in their eyes is priceless.
What strategy do you use to hire good people?
My people must be kind, honest and have integrity oozing out of their pores.
What is your strategy for growth in the next year?
My strategy for growth next year is to add hypnosis to my list of services. The use of hypnosis along with topical anesthetics makes the discomfort of the procedure disappear so completely that clients can fall asleep.
What is the best thing about running a business here?
I see and hear this question repeatedly. And the answer given always seems to wind its way back to the people, the people, the people.
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