Meet Your Merchant: About Faces Permanent Cosmetics
Meet Your Merchant
Name of business: About Faces Permanent Cosmetics
Description: Permanent Cosmetics is actually a hybrid form of tattooing. Cosmetic tattooing is the implanting of color into the skin to mimic eye liner, eye brows and lip color.
Owner: Diana M. Graham
Address: 1512 Grand Ave., Glenwood Springs
Phone: 970 945 4637
Date business opened: 1987
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Owner: Diana M. Graham has been in the beauty business her entire adult life, starting with obtaining a license in cosmetology, while still in high school. Discovering that she was not good at hair, she used her license to pioneer both fields of Medical Aesthetics and Permanent Cosmetics.
While brows, liner and lips are her bread and butter, she also works with Physician’s. Performing the procedures of scar camouflage for burn and accident victims, reconstructing the areola in post mastectomy breast reconstruction, and the replacement of eye brows for chemotherapy and alopecia patients makes up about 20 percent of her practice.
And don’t forget about the animals. She performs cosmetic tattooing on dogs, cats, horses and any other animal that spends a lot of time in a window or outdoors If there is naturally, no black pigment around the eyes and nose of these animals, many of them get skin cancer just like humans. When dark pigment is implanted into these areas permanently, the animal no longer gets skin cancer.
Correcting the work of other Permanent Make Up professionals is also a high percentage of her practice.
How did your business start?
I was a music, theater and dance major(s) in college. After five years of practicing and taking lessons I realized the life of a professional performer wasn’t for me. I told my parents I would quit wasting their money and take a six-month “summer” job to decide what I was going to do with my life. That job was in the beauty industry, and six months has turned into a lifetime career.
What do you sell?
I sell life transformation. I sell freedom. A woman can have all of the cosmetic plastic surgery procedures known to mankind. But if she doesn’t have her makeup on she looks older, tired and washed out. Permanent make up transforms, as she has the freedom of knowing she always looks her best. I also perform cosmetic tattooing on dogs, cats, horses and any other animal that spends a lot of time in a window or out of doors. If there is naturally, no black pigment around the eyes and nose of these animals, many of them get skin cancer just like humans. When dark pigment is implanted into these areas permanently, the animal no longer gets skin cancer.
Why do you like what you do?
I love what I do. I give people their lives back. A woman who in one afternoon looks 20 years younger, a scar that is suddenly invisible, a man who lost his eyebrows to a burn or alopecia, a woman (or man) who loses a breast to cancer. The look on their faces and the joy in their eyes is priceless.
What strategy do you use to hire
My people must be kind, honest and have integrity oozing out of their pores.
What is your strategy for growth in
the next year?
My strategy for growth next year is to add hypnosis to my list of services. The use of hypnosis along with topical anesthetics makes the discomfort of the procedure disappear so completely that clients can fall asleep.
What is the best thing about running a
I see and hear this question repeatedly. And the answer given always seems to wind its way back to the people, the people, the people.
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Earlier this week, three different development partnerships gave presentations to and were interviewed by Glenwood Springs City Council regarding their conceptual proposals to redevelop the river confluence area west of downtown.