Meet Your Merchant: Improving quality of life
MEET YOUR MERCHANT
Name of business: Midland Fitness
Description: Midland Fitness is a personal training and fitness center located at the Midland Center in Glenwood Springs.
Owners: Cathy Lee, Jennifer Harbottle and Steve Wells
Address: 100 Midland Ave. Suite 250, Glenwood Springs
Facebook: Midland Fitness
Date business opened: December 26, 2013
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How did your business start?
We started New Castle Family Fitness back in 2001. I feel blessed to be such a big part of the New Castle community. We recognized the strong relationship between the two communities and saw the opportunity to serve Glenwood Springs as well. Growing up here, I always wanted to run a business in my hometown. We opened Midland Fitness on Dec. 26, 2013.
What do you sell?
Glenwood Springs is a “fitness savvy” market, so we put a lot of effort into providing services to match more experienced customers. I think that we have the most positive impact on the quality of life of our community by focusing on personal training, senior fitness and proven therapies like massage, chiropractic, acupuncture, physical therapy, yoga and of course, exercise. Our trainers and therapists make huge impacts on our customers’ health because our community is so focused on outdoor activities, which we all love. We pride ourselves on keeping members doing the things they love long into their later years, using our clubs as a means to enable themselves. We are having a lot of success “reintegrating” people to fitness after surgery and or physical therapy. This can be a cumbersome transition for some people, so we fill in the gap.
Why do you like what you do?
I somehow feel the need to help others. After New Castle Family Fitness opened, I saw the opportunity to help people through the pursuit of health. I see people improve the quality of their lives at both locations on the “premise of fitness.” I say the premise of fitness because that is the reason that members and staff come together. Once they come together, they help each other solve complex human issues. Enabling that phenomenon is my joy. It’s much more than just “working out.”
What strategy do you use to hire good people?
It takes a certain type of person to work in customer service and somehow we attract many of those people. Everyone in our fitness-family cares about the welfare of others, which is how they become effective trainers and therapists. For some of our customers, the trip to our facility is the part of the day where they can escape and do something for themselves, so we want to make this the best experience possible. Some of our outstanding staff include personal trainer/manager Jennifer Harbottle, who has been with me for 13 years. Claudia Craig, manager/personal trainer, has been with me for 12 years. Steve Wells, manager/athletic trainer, has been with me for eight years. I’m also excited about some of our new partnerships with Chiropractors Dr. Dave Jensen DC and Dr. Todd Carmer DC, and Acupuncturist Chris Fabionic.
What is your strategy for growth in the next year?
We will continue to provide the best customer service possible at both locations. We are getting great results by bundling therapies like personal training, massage and chiropractic together. Our clients are getting excellent results from this approach along with advanced healing therapies like myofascial release techniques, trigger point therapy, facilitated stretching and vibration plate technology. We will continue to try to attract the best trainers and therapists to keep up with our members’ needs.
What is the best thing about running a business here?
Colorado is such a great place to be! Where do I start? The outdoor experience continues to inspire us to live a healthy lifestyle, which goes along with everything that we are trying to promote. The mystique of Glenwood Springs has always drawn active outdoor enthusiasts to our community. The challenge is for us is to keep offering services that help our customers maintain their bodies.
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