Meet your Merchant: Rifle photography studio offers some Old West flair |

Meet your Merchant: Rifle photography studio offers some Old West flair

Owner Pete Toborek sits among a small cross-section of studio wardrobe.

Owner or manager: Pete Toborek

Address: 110 E. Third St. Suite 201, Rifle CO 81650
Phone: 970-984-8696
Instagram: @badasschickphoto

1. When did your business start?

I started Badasschick Photography in August 2016 after I was laid off as a software engineer from a local Aspen company. Before that I was a multimedia designer and photographer of 20 years and did lots of commercial portraits, fashion and lifestyle photography as part of that. After kicking around wondering what I was going to do with my life, a prior client told me, “I don’t know why you don’t just stick to photography; you’re good at it and make people feel comfortable.” So I gave it a whirl.

2. What do you sell?

We are a portrait photography studio that specializes in boudoir and fashion portraits. Our services range from simple headshots to epic, indoor and outdoor photo sessions we call “Supermodel for a Day.” In this type of session, we photograph our clients as if they were in the pages of a fashion magazine with editorial lighting and cinematic retouching. We also provide makeup and hair and full wardrobe from our selection of thousands of outfit combinations and accessories and props and over 250 pairs of shoes. It’s a high-rated experience designed to build confidence and leave our clients feeling exhilarated and beautiful.

3. Why do you like what you do?

When I started, it was just about delivering beautiful portraits. My clients are mainly women seeking boudoir photography, and I seemed to have a knack for communicating with them and making them feel comfortable, and it showed in my work. It wasn’t until after I read some of their reviews and testimonials that I realized they were mainly coming to me after some kind of life milestone such as a divorce, weight-loss, etc. They wrote about how our photos lifted their spirits and rebuilt their confidence. It was then I realized this was much more for them than just having photos done. I was helping to rebuild their confidence and help them feel better about themselves. I was providing a service that transcended photography. It was a utility for people to love the skin they’re in, and celebrate where they are in their lives today with epic, beautiful, body-positive photography they’ll cherish for years to come.

4. What strategy do you use to hire good people?

I look for people that are in it for the art. I insist my makeup artists and wardrobe designers push their boundaries and have fun with their work, and it shows in the end result.

5. What is your plan for growth in the next year in products, services or quality?

We’ve acquired a costume company and have been curating our inventory into genres and themes for use in our photo sessions. We also do bulk costume rentals for theater, events, and private parties as well as event photography. We’re also expanding with talent staffing for events that need models, actors, artists and other support talent. It’s come in pretty handy with our commercial clients that need product and clothing models for their shoots.

6. What is the best thing about running a business here?

The people. I’ve met some amazing people, whether it be my clients or the property owners that grant me access to the amazing locations we use in our shots. Everyone seems to be from somewhere else, and it’s interesting to hear their stories and connect with them. I’ve had some pretty excellent clients and made some great friends.

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