Opening her own business was a sweet deal
How did your business start?
I started just making chocolates and won second place people’s choice at the Aspen Chocolate Classic in 2011. Then, it was decided between my husband and me that I should move forward. My southern baking background pushed me to experiment with pies, and soon I graduated to custom event cakes and everything else in between. I worked out of my home for a few years and have decided that Glenwood needs a great bakery.
What do you sell?
Custom event cakes, cream pies, fruit pies, cheesecakes, cupcakes, muffins, danishes, savory and sweet breads, cookies, brownies, French macaroons, meringues, pavlova, handmade chocolates and liquor-filled chocolates, croissants, biscuits, jalapeno/cheddar biscuits … and everything else you can think up.
What positive lessons did you learn during the recession?
I learned to keep pressing forward and you will be blessed no matter the circumstances. I decided that baking is what I want to do, and I kept pushing to own my own bakery despite negativity from some. It got challenging, and there were times when I wanted to give up. But I don’t do what I do for the money. I do what I do because there is just something about handing someone something sweet and seeing their face light up. During the recession, people weren’t buying as much, so I gave a lot away for the simple reason of making someone’s day.
What strategy do you use to hire good people?
Well, to be honest I haven’t had to hire my first employee yet. I will say, though, that a good employee/boss relationship is built on trust and honesty just like any relationship. If I can’t trust you to be honest with me, then I can’t trust you with my money or to show up to work on time. I definitely feel that punctuality is a lost art and that more people should pride themselves on being timely.
What is your strategy for growth in the next year?
We will advertise as much as we can afford and try to sell as many cakes as possible. Actually we are looking forward to working with some of the restaurants in the valley such as the Glenwood Brew Pub, and Deja Brew coffee shop to get some of our products on the local menus. Wholesaling will be a big thing for us, and we hope to get our allergen-free products into Whole Foods within the next year.
What is the best thing about running a business here?
I have loved Glenwood since I first laid eyes on it five years ago. It is quaint and boasts a small community where everyone knows everyone. I love how big the town is on buying local and supporting small businesses. I enjoy walking down Grand Avenue and waving to people who know me and shout out their windows as they drive by, and running into someone you know everywhere you go. I feel that people are really genuine here, and when they say they will be back, you know you have a loyal customer. I also love all the community events and hope to be a part of most of them eventually.
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