Video magazine provides entertainment for locals, tourists
How did your business start?
Robert is a longtime valley resident and filmmaker who has always had a dream for a story-telling video magazine telling the unique stories of valley residents, businesses and personalities. Well, technology finally caught up with the vision, and Robert partnered with local Internet talent Brian Dean to design and publish an entertaining website featuring three-minute videos covering valley life from adventure through the arts to nightlife. After a year of sweat and experimentation, we finally launched this June what we think will be a great new addition to the valley media landscape.
What do you sell?
We provide entertainment for the valley resident and tourist and exposure for local businesses, artists and organizations. We produce and distribute video content and have built a model to make it very affordable for small merchants to tell their story in an entertaining format that enhances their brand and can significantly increase customer awareness. Through relationships with TripAdvisor, OpenTable and YouTube, we manage the challenge of getting a local merchant’s video seen and let them focus on running their business. We are scheduling and shooting videos for merchants right now as well as enrolling merchants to participate in the online magazine.
What positive lessons did you learn during the recession?
It is important during periods of economic downturn not to forgo opportunities to make a positive impression on prospective customers. Oftentimes, the positioning work that a business conducts during a soft market is the difference between prospering and stagnating when the demand returns. Recessions act on a business community in the same manner as a tropical storm — clearing away the weak vegetation and providing a fertile landscape for the hardy plants to thrive.
What strategy do you use to hire good people?
We love what we do and try to make it as fun as possible for both our employees and our clients. We look for enthusiastic, bright people and figure we can teach them the rest. The valley has an amazing cast of characters that we love to both film and work with. We try to foster an attitude of constant reinvention of what we do so that our people are challenged and our clients feel their needs are important.
What is your strategy for growth in the next year?
We are just starting out, but the enthusiastic response we have received from the community tells us that our biggest challenge will be just keeping up with the demand. We expect to have fresh videos appearing on the website every day and plan on introducing new features regularly including histories of the valley, online art galleries and a host of other enhancements. We are busy but we would love to hear from any local business that would like to be involved.
What is the best thing about running a business here?
It seems everyone in the valley has a story to tell, and they are universally passionate about our unique lifestyle and community. We never stop learning new things about the people, culture and activities. It is wonderful to have an opportunity to launch a business that gives us the chance to share these stories with others while we support local businesses and charities.
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