Call for artists to celebrate Bike Month
DENVER – The Colorado Department of Transportation is soliciting artists to be considered for the 2008 Bike Month poster project.Bike Month is a celebration of the bicycle as a healthy, efficient and fun transportation alternative. Each year, CDOT procures an artist to create a new poster that reflects the fun and freedom that bicycle commuting provides.Artists interested in the project are not expected to create a bike month poster as part of the selection process. The selected artist will be developing a theme and design based on the following criteria:• Flexibility. The poster art is the benchmark of all graphic materials. For continuity, other materials are produced using parts or the entire poster (i.e. newspaper ads, invitations, stationery, schedules, TV ads, etc.) The poster has to provide for these other uses. When someone sees a part of the poster used in another way, we want them to mentally connect it with the entire Bike Month poster. The artwork also needs to be easily modified for local community personalization. It should be:• Colorful, so people can see it on a T-shirt, in a store window, etc., as well as vibrant, crisp, exciting and contemporary.• Contain a universal image that can be used throughout the state, without identifying a specific “place” (not a Colorado location that could be identified, such as a particular mountain, building, streetscape, etc.).• While the artwork is primarily going to be reproduced in full color, it also needs to work well in black and white.• People should be considered as part of the design.• If people are part of the artwork, they need to represent the “every person” – common individuals. Diversity also needs to be represented.• Include aspects that reflect “commuting.” It should not reflect bicycle racing or mountain biking – it should focus on the commuting aspect of bicycling.• Final poster size will be 11 inches by 17 inches.Interested artists older than the age of 18 should submit samples of artwork on a CD before 5 p.m. Monday, July 23, to Adam Rolstad with CDOT’s Bicycle and Pedestrian Program, 4201 East Arkansas Ave. DTD, Shumate Building, Denver, CO 80222. All entries become CDOT property. The winning artist will be notified Wednesday, Aug. 22.
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