Chamber checkup healthy thing | PostIndependent.com
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Chamber checkup healthy thing

Glenwood Springs City Council members asked for community feedback on the marketing performance of the Glenwood Springs Chamber Resort Association. Last Thursday, they received it. In droves.The city currently contracts with the chamber for tourism marketing services. The chamber receives about $500,000 annually to provide those services. The funds are generated from a 2.5 percent accommodations tax collected from hotels and motels. The responsibility of the Chamber, under the agreement, is to:-Plan and implement advertising and promotion of tourism and tourist-related businesses in Glenwood Springs.-Gather and disseminate information on tourist attractions.-Host a Web site.-Attract conferences and provide a variety of other marketing programs.Without a doubt, the competent and energetic staff at the Glenwood Springs Chamber has served this community well. Very well. Typical protocol for them is to go above and beyond the call. More than a dozen representatives from local businesses touted the chamber’s dedication and professionalism on Thursday during a work session in Council Chambers.One supporter described the chamber as creating partnerships with local businesses. We fully agree that this approach is a benefit to the community at large.The City Council should, however, bring this to the table annually and should not feel bad about doing so. It is the council’s fiduciary responsibility.An annual check-up is a good thing. This year’s review proved that the chamber’s marketing arm is in excellent health.- Valerie J. Smith, Publisher


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