Chamber hires tourism marketing VP |

Chamber hires tourism marketing VP

A former Missouri resident has been hired to oversee promotion of tourism in Glenwood Springs.

The Glenwood Springs Chamber Resort Association has named Stephanie Keister as its vice president of tourism marketing.

Keister has more than seven years of experience in public relations, marketing and advertising, and also has a strong background in sales. Prior to moving to Glenwood Springs in May, she worked in marketing in St. Louis at the home office of Stifel Nicolaus, a leading regional brokerage firm.

Her experience also includes working for Martiz Corporate Travel, where she marketed various domestic and international destinations to corporate clients seeking incentive and business trips.

“I’m extremely excited and proud to have the opportunity to share with tourists and potential visitors all of the wonderful attractions, restaurants, and lodging options available here in Glenwood Springs,” Keister said in a news release. “For the past five or six years, my husband and I have traveled to Colorado extensively to enjoy what we consider the most spectacular vacation destination, and it’s been a dream come true to now call Glenwood Springs home.”

Keister is stepping into the job during a year of turmoil for tourism marketing in Glenwood. Pressured by tourism industry representatives who questioned how effectively it was administering a $500,000 city fund to promote tourism, the chamber set up a new board to oversee the fund.

Also, Lori Hogan left as tourism marketing director in what she recently said was a forced resignation because she raised concerns to the city about the chamber’s handling of the fund. The city conducted an investigation in which it found possible overbilling of the city for tourism marketing. The chamber denies that overbilling occurred.

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