Chamber selects marketing firms for tourism campaign
The Glenwood Springs Chamber Resort Association (GSCRA) selected four Colorado marketing firms to help implement this year’s tourism campaign. GSCRA sent out request for proposals outlining the need for advertising design, public relations, market research, and website marketing.
“Outsourcing is very cost-effective for us,” said Lori Hogan, tourism marketing director of the GSCRA. “The advantage is that we are able to hire independent contractors who specialize in different components of the marketing plan.”
Two local Glenwood companies were selected, Blizzard Internet Marketing Inc., who will handle Web site promotion, and Resort Trends ” Tourism and Resort Marketing, who will oversee public relations. Monument Graphics and Communications, out of Grand Junction, will design the advertisements. RRC Associates, in Boulder, will conduct a visitor survey.
Blizzard Internet Marketing, owned by Trent and Susan Blizzard, has provided Web site design, hosting, and promotion to the lodging industry since 1997.
Vicky (Shropshire) Nash, with Resort Trends ” Tourism and Resort Marketing, is a familiar face at GSCRA. As a former GSCRA tourism marketing director, Nash already has a strong knowledge of what it takes to promote Glenwood Springs.
New on the scene are partners Ellie Phipps and Nattana Johnson, with Monument Graphics and Communications, a full-service marketing and design firm. Their creative team introduced a new campaign depicting several pairs of shoes (sandals, hiking boots, golf shoes, ski boots …) with the tag line, “You’re in Glenwood Springs, Colorado. What pair will you wear today? You’ve got options.”
RRC Associates, a consulting and research firm founded in 1983, has conducted several market research projects for GSCRA and Sunlight Mountain Resort over the past 10 years. Senior research analyst David Belin explains, “RRC will conduct a visitor survey to document travel party composition and other travel patterns; advertising awareness and trip planning resources; perceptions, strengths and weaknesses of the Glenwood Springs area; and general demographic information.
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