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Chevy cleared for return to Glenwood Springs auto market

GLENWOOD SPRINGS, Colorado – The city’s newest addition to its mix of automobile dealerships was also its historical first back in the day.

“I’m delighted for personal reasons that we have a Chevy dealership again,” Glenwood Springs City Councilor Stephen Bershenyi, who grew up in Glenwood Springs, noted at the May 3 council meeting.

Council approved plans by Michael Payne of Denver to open the new Mountain Chevrolet dealership on a vacant piece of land along Highway 6 in West Glenwood, next to the existing 7-Eleven store.



“Chevy was the first automobile dealership in town, and was in place here about as quickly as Chevrolet became a mark,” Bershenyi said. “It’s been kind of traumatic for a lot of us to not have a Chevy dealership in town, so this is great.”

Payne, who is the son of longtime former Denver-area auto baron Leo Payne, purchased the local Chevrolet franchise from the Vista Auto Group last year.



Vista had planned to relocate its Subaru dealership to the site. Instead, it pulled out of Glenwood Springs altogether in spring 2011, including the former Chevy and Honda dealerships in West Glenwood. That left the three franchises up for grabs.

The owners of Glenwood Springs Ford have since taken over the Subaru line. Plans are also in the works for the return of Honda to the Glenwood Springs market.

City Council will hear conceptual plans at its May 17 meeting by new Honda owner David McDavid to build High Country Honda dealership on the site adjacent to Payne’s Chevy lot.

Payne said construction on the new Chevy lot should begin this week, with a target opening in November.

Council had few concerns with the proposed design, with one exception. Council did ask that the design adhere to the city’s standard requiring that the roof line be broken up across the different sections of the building.

Code variances were granted for other design features, including the main Chevrolet sign.

The approval continues the shuffling of late among Glenwood Springs automobile dealerships.

Bighorn Toyota, located on Sixth Street in north Glenwood, is making plans to move to the now-vacant former Chevrolet lot farther west on Storm King Road in West Glenwood.

Also recently, Berthod Motors earned approval to expand its facilities in south Glenwood to include a new Chrysler, Dodge and Ram lot at South Grand Avenue and 27th Street. The new facility will also house Berthod’s Jeep dealership, while Berthod’s GMC-Buick dealership is to remain at the current location on South Grand.

Elk Mountain Motors, the local Audi and Volkswagen dealership, also completed a high-end used car sales and service center on Devereux Road within the last two years.

jstroud@postindependent.com


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