The Colorado Mountain College Board of Trustees recently approved a new Bachelor of Applied Science in Integrated Media, which will be offered at its Spring Valley campus in Glenwood Springs.

According to a news release, as part of CMC’s Isaacson School for Communication, Arts & Media, the new bachelor’s degree will prepare graduates for careers in marketing, strategic communication in digital spaces, content creation and more.

The new bachelor’s degree is consistent with the college’s role as a dual mission institution, offering a mix of liberal arts and applied science programs in a blend of undergraduate programs localized to the workforce needs of CMC’s mountain communities, the release states.

“Our faculty developed this bachelor’s degree in response to demand from employers who need well-rounded communicators to help companies, non-profits and organizations like hospitals and local governments tell their story,” Jess Guarnero, dean of CMC’s Isaacson School for Communication, Arts & Media, said in the release. “This will be an attractive degree for students new to CMC, as well as students pursuing associate degrees in our professional photography, graphic design, digital media and ski and snowboard business programs.”

Classes for the new bachelor’s degree are to begin in the fall.