Contributions big and smallenrich hospital foundation
By Carrie ClickPost Independent StaffWhen Frank McSwain, the director of the Valley View Hospital Foundation, kicked off the first annual campaign the first of March, he had a fund-raising goal of $100,000.By June, the foundation had brought in $140,000, far surpassing the foundation’s initial goal – and almost entirely through a letter-writing campaign. The money raised came in amounts from $10 to $25,000 and will pay for improvements to the hospital’s cancer center.The cancer center is expanding from a 1,000-square-foot office in the Glenwood Medical Associates building to a 3,000-square-foot facility in a separate building directly behind the hospital. “People want to give to this cancer center,” said Mary Steinbrecher, president of the foundation board. “Everyone, in one way or the other, has been affected by either knowing someone with cancer or having cancer themselves. It crosses all lines.” Incredible responsePart of the reason the foundation’s campaign has been so successful is the tremendous participation of the hospital’s administrators, staff and board members – as well as community members and businesses. “We had 100 percent participation from the foundation board and the hospital administration team,” said McSwain. “That’s pretty unheard of.” The hospital’s trustees, medical staff, vendors and employees also received solicitation letters, and responded. And the community did too.”I had people coming up to me saying, ‘Here’s $25. It’s so important what you’re doing. I want to give more, but this all I can do,'” McSwain said. “Someone else in the community sent us a check for $5,000. The response was incredible.” Everyone’s help neededIt may seem that the hospital already has plenty of money. Valley View is in the midst of a $42 million remodeling project, and the hospital is able to generate big medical bills for its services.But McSwain said that’s deceiving. Money for the hospital’s construction is from a bond sale that’s been specifically earmarked. The costs of operating a hospital and updating medical equipment continues to rise, while reimbursements from Medicare and Medicaid continue to fall. “That’s why it’s more and more important that people and businesses in our community continue to give,” said McSwain.”We need everyone’s help in order to continue to add care and services.” With the success of this year’s annual campaign, the foundation will choose another hospital project to fund in 2005. “We’re working year by year to enhance the services we offer here,” said McSwain.Contact Carrie Click: 945-8515, ext. email@example.comValley view hospital cancer centerThe $140,000 raised in Valley View Hospital Foundation’s first annual campaign will pay for the following improvements to the hospital’s new and improved cancer center, which is expected to open in October: • Expanded space, from 1,000 to 3,000 square feet• Increased treatment rooms, from three to seven• Added special procedures room• Added educational material, which includes multimedia interactive CDs for patients and families• Added larger, comfortable waiting room for patients and families• A new family room with a “Look Good, Feel Better” program and a variety of complementary medicine options• New furnishings including comfortable treatment chairs, exam tables, treatment beds, a procedure room stretcher, waiting room furniture, nursing station furniture, physicians’ office furniture, pictures, lamps, decorative pieces, a small kitchen, and supplies for patients and staff. • New furnishings including comfortable treatment chairs, exam tables, treatment beds, a procedure room stretcher, waiting room furniture, nursing station furniture, physicians’ office furniture, pictures, lamps, decorative pieces, a small kitchen, and supplies for patients and staff.
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