Council, chamber agree to new tourism promotion contract
GLENWOOD SPRINGS, Colorado – City Council on Thursday finalized a one-year contract extension for the Glenwood Springs Chamber Resort Association to continue handling tourism promotion efforts using the city’s accommodation tax funds.
But the city’s newly appointed Tourism Promotion Board will be given more oversight in the process, including review of any subcontracts that are awarded.
Accounting for the projected $503,000 in revenues from the 2.5 percent accommodations tax in 2011 will also be transferred to the city-appointed board after the first quarter, according to the contract agreement.
The new Tourism Board was appointed earlier this year to replace the former board that was appointed by the chamber’s board of directors.
The move was meant to create an autonomous board with a broader representation of interests, including citizens not directly tied to tourism businesses.
The chamber has held the contract for marketing efforts using the city tax funds for the past several years, and will continue to do so next year.
In October, Chamber Vice President of Tourism Marketing Lindsey Lewis presented the proposed 2011 Tourism Marketing Plan, which City Council also adopted in unanimously approving the contract this week.
The tourism budget was cut by about 10 percent earlier this year when accommodations tax revenues fell short of projections for the first part of the year.
Recent months have seen a rebound in tourism revenues for the city, but the promotion budget will remain fairly conservative for next year, at about $100,000 less than what was originally budgeted for 2010.
Promotion efforts will continue to concentrate on attracting visitors primarily from the Front Range, Lewis said during the October report, including popular vacation packages such as the Ski-Swim-Stay deal.
The chamber is also working to bring new events to Glenwood Springs next year, including the possibility of a major bicycle racing series, as well as the Oyster Off-Road Adventure races that were popular this year, Lewis said.
Other efforts will include promotions to attract reunions, weddings and larger conferences, she said.
From now on, the new Tourism Board will be responsible for reviewing tourism marketing plans and goals, recommending the annual tourism marketing budget, and meeting with City Council to review and identify marketing priorities for the city.
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