Easter sales are hoppin’
For Easter it’s all about the Benjamins, baby.Americans celebrating Easter may spend around $100 per person – $121.72 to be exact- on food, clothing, gifts and decorations for the spring holiday, according to a survey by the National Retail Federation.”The Easter holiday signifies the kickoff to spring, for both consumers and retailers,” said Phil Rist, vice president of strategy for BIGresearch, which conducted the NRF study, in a press statement. “As Easter approaches, we will begin to see more pastel colors and seasonal merchandise hitting the shelves.”The NRF survey reported middle-aged consumers, between 35 and 44, are spending the most on Easter this year, at around $134 per shopper. Total Easter spending is expected to reach nearly $13 billion.At Dunlaps department store in the Glenwood Springs Mall, Easter is motivating shoppers to open their wallets to update their homes and wardrobes this month.”Our business is picking up because people are coming out of their winter doldrums,” Dunlaps manager Darla Mackley said. “People are just getting excited about the spring season.”Mackley said the streak of warm weather has her customers buying colorful, Easter-inspired apparel for the spring season.”We’re selling a lot of oranges, lime greens, bright blues and purples – actually the Easter egg colors are popular. They’re pairing that with whites for a crisper spring look,” she said. “It’s just amazing how the sun coming out for a few days will get people out shopping. April sales will be up this year.”The NRF survey also said 41 percent of consumers plan to buy clothing for Easter, compared to around 29 percent in 2005.”After a long, cold winter, consumers are ready to pack away their scarves and gloves and hit the stores for their spring wardrobe,” said NRF president Tracy Mullin, in a press statement. “The seasonal weather should allow many apparel retailers to breathe a sigh of relief.”Along with new clothes, consumers are still sweet on the idea that candy be as much a part of their holiday celebration as the Easter Bunny or dyed eggs. They will spend as much as $17 on candy alone – with kids the driving force behind Easter candy popularity.”Kids continue to enjoy and embrace the Easter holiday,” said Larry Graham, president of the National Confectioners Association, in a press statement. “Every year the Easter season brings alive traditions our families have celebrated for centuries – whether it’s Easter baskets filled with treats like chocolate bunnies, jelly beans or marshmallow treats or the family’s annual Easter egg hunt.”That tax return just might come in handy this Easter weekend.
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