Event to give commuters 70 miles of positivity

Friends Grace De La Sala (left) and Jessica Fisher work together to make signs with messages of positivity on Thursday afternoon.
Chelsea Self / Post Independent
45 stops

Rifle on ramp is where it begins....

Airport exit 94 side

Silt exit 93 side

100-101 bridge side

103 bridge before NC side

NC bridge ped

107 left side down valley

NC rest area behind fencing

109 Canyon Creek

111 South Canyon

Light past the bridge exit 116 to hot springs

Light at old Vectra Bank

Light at Bank of CO

Light at Integrated Mountain

Light at El Azteca Mexican Store

Light at City Market

Light at Glenwood High School

Light at Sayre Park

Light at old Safeway/US Bank

Light at Roaring Fork Anglers

27th street light

McDonald’s light

Buffalo Valley light (apartments/bike path)

River view light on the westbound side

Thunder River park and ride

Look out point of Carbondale

Carbondale light off to the right

Par 3 Ranch at Roaring Fork bus stop

Catherine’s park and ride

El Jebel park and ride

Whole Foods bus stop

Light at Original Road bus stop

Light at Two Rivers

Light in Basalt park and ride

Light at 2nd Two Rivers

Bus stop before Basalt bridge golf

Bus stop Wingo Jct

Bus stop Lazy Glen

Light at park and ride Snowmass liquor bus stop- last sign until after canyon

Just past Stutsman Gerbazdale bus stop

Light at Phillip 66 post office bus stop

Snowmass light

Airport bus stop

Buttermilk bus stop

Corner turning into Aspen on Main

With all the talk of systemic racism in the country, Wes Campbell felt he had to do something.

“I’ve always been passionate about equality and the issues surrounding systemic racism. … I’ve seen the Black Lives Matter movement to be very strong and apparent in the valley, and I think it sparks great conversation. I just wanted to do something where I’m part of a movement,” he said.

So, Campbell, 38, organized a “demonstration of unity” for 7–9 a.m. Tuesday. 


He has selected 45 spots on the commute from Rifle to Aspen where participants will hold signs saying things such as “Please listen” or “Don’t be silent.”

“Everybody who has reached out to me has been on board with the positive messages,” he said.

He isn’t going to approve messages for all 45 sign locations, however. That will ultimately be up to those who make them.

“If it goes a different way as far as someone putting a different sign or a different message then to each their own. I think that still sparks something in that person to convey their message, which even if it’s agreeable or disagreeable I feel like it still could be a platform for starting a conversation,” he said.


People can participate without holding a sign.

“We’re encouraging people who can’t stand at the designated locations to either write something on the windows in car paint — a positive message or just a simple #startwithme. … Hopefully, you’ll see cars with messages all the way from Rifle to Aspen,” said Campbell’s friend Jessica Fisher of Glenwood Springs.

The hashtag refers to changing oneself first.

“What if we say it starts with one person, it starts with me making a change to not be hateful, to not spread hate or racism,” she said.

Grace Del La Sala writes “spread love” on her sign which will be used to spread messages of positivity for commuters from New Castle to Aspen on Tuesday morning.
Chelsea Self / Post Independent

For Campbell, doing no wrong is still not doing enough.

“I feel, being a white American, my excuse not to be involved can’t be because I personally am not racist, that’s not enough,” he said.

So he decided to do more. 

“It’s strictly my own idea,” he said, borne in part from traveling to his job in Aspen.


“I’ve been commuting to Aspen from New Castle for seven years,” he said. “I watch thousands of people drive up and down the valley from all different parts of the country and the world.”

He sees that as a good opportunity to give people food for thought.

“On the commute there’s a lot of time to think. I want to spark some kind of thought or conversation with somebody that maybe they wouldn’t have had or wanted to have,” he said.

Campbell said the event is meant to be positive.

“It’s positive, nothing political, nothing negative. I want to spark hope,” he said.


Fisher, 39, likes that approach.

“I just love to be involved with things that I care about. Who wouldn’t want to promote happiness and positivity and show the world there are still people out there who care about one another and who love each other. I don’t even have to know you and I want to love and respect you,” she said.

So far Campbell estimates he has 60–70% of the spots claimed. Anyone interested in helping out can contact Campbell at

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