Former radio rivals now partners
Colorado West Broadcasting, owner of KMTS-FM and KGLN-AM, has signed an agreement to manage the day-to-day operations of Aspen-based KSNO-FM.
KMTS (99.1), “The Best Country,” and KSNO (93.5, 103.5 and 103.7), a progressive rock station, have been longtime rivals in the Roaring Fork Valley and, according to local surveys, both have been at the top in terms of listenership. Starting on May 1, the two stations will be partners.
Rumors have been flying recently about the future of KSNO, as staff was down to one full-time worker who was planning to leave. Much of the programming has been coming from KSNO’s sister station, KZYR-FM, in the Eagle Valley.
Colorado West Broadcasting is taking over daily operations, and the purchase of KSNO remains an option. The company will honor all current advertising contracts for KSNO.
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