GE Launches New Appliance Line |

GE Launches New Appliance Line

Gary Dymski(c) 2007, Newsday

GE is launching a new line of kitchen appliances.The new GE Cafe series offers a suite of appliances for homeowners who not only love the look of stainless steel wrapped technology but who actually love to cook and entertain.The line will be available starting next month.Recent statistics show that more Americans are dining at home, and they are doing it in larger kitchen space, areas that also are used for relaxing with friends and family. The new Cafe line – gas range, over-the-range microwave, dishwasher, refrigerator and vent hood – are likely to fit with these trends.Also, a recent online survey by Harris Interactive on behalf of SuperTarget found that 54 percent of parents reported cooking dinner at least five times a week. More than 65 percent of those surveyed reported cooking dinner more than half of the time, or at least four times per week.The line is expected to appeal to homeowners who want a restaurant-style look plus high performance. Because each appliance in the Cafe line is free-standing, upgrading and adding to the collection is easy, according to the company.

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