Glenwood chamber gets nod for tourism marketing contract |

Glenwood chamber gets nod for tourism marketing contract

John Colson
Post Independent staff
Glenwood Springs, CO Colorado

GLENWOOD SPRINGS, Colorado – The Glenwood Springs Chamber Resort Association has retained its role as the promoter of tourism and fun to bring tourists to the city, at least for the next two years.

The Glenwood Springs City Council voted unanimously Thursday to award the tourism and marketing contract to the chamber rather than try out the only other entity that formally bid for the job, Hill Aevium, a marketing firm based in Edwards.

The city had simply given the job to the chamber in years past, without resorting to a formal bidding and selection process.

But this year the city’s new tourism board, which was severed from the chamber in 2010, was directed by city council to conduct a competitive selection process for awarding the contract.

The contract involves use of proceeds from the city’s 2.5 percent lodging tax for marketing and promotional purposes.

The chamber, according to local marketing consultant Kate Collins of Write Brain West, narrowly edged out Hill Aevium in a survey ranking the qualifications of the two.

Collins reported that the survey, conducted with members of the city’s tourism board, yielded a score of 68 for the chamber to 66 for Hill Aevium.

“I would say the tourism board was very engaged” in the process, Collins remarked.

She told Councilman Todd Leahy that the fact that the chamber is a local organization with a history of promoting the town probably did have an effect on the outcome, though it was not a specific factor in the survey.

In answer to a question from Councilman Leo McKinney, Collins noted that the selection process was basically invented out of whole cloth for this purpose, and that it undoubtedly could be improved for the next time.

There were seven firms that initially expressed interest in the contract, Collins said, but all but two ultimately dropped out for various reasons.

In other action Thursday, the council:

• Voted to avoid city involvement in the question of whether more airplane hangars are needed at the Glenwood Springs Municipal Airport, and leave the matter up to the airport’s governing committee.

• Approved an ordinance establishing a two-year moratorium of the city’s “Inclusionary Housing” regulations, from Sept. 1, 2011 to Aug. 30, 2013, in the hope that the region’s housing market will recover more quickly if contractors do not have to build 15 percent of a project as affordable housing. Councilmen Bershenyi and McKinney dissented.

• Appointed former council member Russ Arensman to a two-year term on the city’s River Commission, and appointed Carl Moak and Jim Mason to four-year terms on the Downtown Development Authority board.

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