Glenwood chamber launches town’s new brand and the Insider’s Guide | PostIndependent.com
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Glenwood chamber launches town’s new brand and the Insider’s Guide

Donna GrayGlenwood Springs, CO Colorado

GLENWOOD SPRINGS, Colo. The Glenwood Springs Chamber Resort Association was in a celebratory mode Thursday. At a luncheon at Rivers restaurant, the chamber launched its annual Insider’s Guide to Glenwood Springs as well as a new brand that will define its marketing efforts.”Soak it all in, Glenwood Springs, Colorado” could grace everything from media advertisements to coffee mugs and will, the chamber hopes, draw people to the town to find out just what it has to offer.Tim Campbell, vice president and creative director of Edwards-based Hill & Company, unveiled the brand and joked that “the brand is not the mark on a cow’s butt.” The blue lettering, he added, speaks to the town’s most well-known feature, the Hot Springs Pool, as well as its blue skies and the blue of our rivers. He also encouraged businesses to use the brand for their own marketing. “Everyone in the community can use this brand and fortify it,” he said.

The new Guide features lodging, restaurants and what to do in town, as well as a list of chamber members. It sports a new look this year, with pictures of locals speaking about what they love to do best. On the cover of this year’s Guide is Mayor Bruce Christensen, an avid bicyclist, who especially enjoys the ride from Glenwood through the Crystal River Valley to the top of McClure Pass.”It’s a true lifestyle magazine for Glenwood Springs,” said Kate Collins, chamber vice president of tourism marketing.The chamber also announced a new central reservations system that gives prospective visitors the ability to book hotel rooms by calling a phone number or going online.The Glenwood Springs Chamber Resort Association will offer two new programs this summer, Collins said, including Friday Night Flicks, outdoor movies in Two Rivers Park, beginning in August. It’s also partnered with the Glenwood Springs Center for the Arts on the Two Rivers Art Project, which will bring 10 sculptures to the downtown and city parks, beginning in July.Contact Donna Gray: 945-8515, ext. 16605dgray@postindependent.comPost Independent, Glenwood Springs Colorado CO


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