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Glenwood considers branding

GLENWOOD SPRINGS – Similar to the “I Love New York” tourism ad campaign or the trademark swoosh of sneaker giant Nike, Glenwood Springs soon will have one unified image. The idea of “branding” Glenwood Springs was introduced to City Council Thursday night at their regular meeting by representatives of the Glenwood Springs Chamber Resort Association. “The goal is to provide a consistent image,” said Lori Hogan, tourism and marketing director for the chamber. Branding a community, especially a tourist town like Glenwood, has become popular in recent years. Many people can picture the brand of Steamboat Springs – the word “Steamboat” in black with streamers coming from the “b” – and Vail’s funky “V.”Officials want Glenwood Springs to have that same kind of brand recognition whenever people hear the city’s name. The idea is to adopt a logo similar to what the chamber and the Downtown Development Authority is currently using. “The Glenwood and chamber logos feature mountains and the hot springs, relevant to our history,” chamber director Marianne Virgili said in an e-mail Friday. “The turret found in all logos is taken from the architecture of the Hot Springs Pool main building, train station, Hotel Colorado, etc.” branding: see page 3branding: from page 2The logos were designed by local chamber member Words, Pictures, Colours, she said. The chamber on Thursday was trying to convince City Council to adopt some form of their logo as the city’s letterhead and to modify it slightly for each city department. While the icons within the logo could be different, the words “Glenwood Springs” would be the same for all logos.In other business:-City Council granted a request for $15,000 in contingency funding to advertise the grand opening of the Glenwood Caverns Adventure Park. -City Council received an update from the Transportation Tourism Task Force, which included renderings of what it would look like if the city closed the east wing street that connects Grand Avenue with 7th Street. Contact Greg Mass: 945-8515, ext. 511gmass@postindependent.com


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